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Andrew Chau
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Andrew Chau is one half of Boba Guys, a food startup in San Francisco. A former blogger for GOOD magazine, Andrew writes about entrepreneurship through the lens of brand marketing, technology, and the lean startup approach. His experience ranges from CPG brand management to retail marketing while successfully launching and exiting his interactive merchandising startup, Vergence Media.

Entries by Andrew Chau

A Dream From My Father: Do What You Love

(0) Comments | Posted January 31, 2014 | 4:06 PM

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Family picture. When DWYL started for me.

Two years ago, I wrote a piece on GOOD magazine on sacrifice and pursuing one's passion. It was a heartfelt amendment to the "Do what you love, love what you do" (DWYL) mantra....

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A Business Built by the People

(0) Comments | Posted September 12, 2013 | 12:18 PM

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A photo from our first pop-up event.


We owe our business to the online community. If we started Boba Guys in the nineties, we would have had a hard time executing our concept. Before the age of Facebook, Yelp, and Instagram,...

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From Pop-Up to Storefront: Three Lessons From a Pop-Up Store Graduate

(1) Comments | Posted August 29, 2013 | 2:07 PM

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A picture of our first store


After a four-months of construction, we opened the doors of the first Boba Guys store in the heart of San Francisco Mission District this past June. To call the project a labor of love would be...

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The Recipe for Starting a Business

(0) Comments | Posted February 24, 2013 | 2:59 PM

Like many food startups here in San Francisco, our food and beverage concept resorted to "pop-up" model to test the marketplace. After a year of living as a transient business, we are now launching our first physical store. This mini "graduation" as we'd like to call it made us reflect...

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