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Andrew Cherwenka
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Andrew Cherwenka is a digital tech entrepreneur and startup advisor. He is currently transforming the physical retail experience through beautiful in-store technology and mobility solutions at Kinetic Cafe. He's on Twitter as @cherwenka.

Entries by Andrew Cherwenka

BlackBerry's Bizarre Product Launch Exposed a Crippling Weakness

(4) Comments | Posted September 29, 2015 | 10:52 PM

BlackBerry's awkward unveiling of the company's new Android smartphone exposed a long-held belief that continues to restrict the company's performance.

In an exclusive interview with Business News Network, BlackBerry CEO John Chen introduced the BlackBerry Priv.

The performance fell flat. Fortune and Engadget...

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Tesla's Patent Release Isn't Crazy or Altruistic

(6) Comments | Posted June 13, 2014 | 8:43 PM

Tesla Motors is freeing up its 200 patents to electric car competitors, throwing automotive analysts into a frenzy. But CEO Elon Musk is just following the profitable open road paved by Salesforce, Facebook and Apple.

Analysts living in the comparatively closed world of automotive manufacturing would be wise...

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Expert Marketing Predictions: Is 2014 the Year of Personalization?

(0) Comments | Posted January 6, 2014 | 1:15 PM

Big data was the big thing in 2013. According to execs in marketing, technology and research, 2014 will be all about personalization. Here are five of the most talked about marketing predictions from across the web.

Machine Learning Will Disrupt Every Business

For marketers planning their 2014 priorities,...

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Twitter's IPO: What Are Advertisers Saying?

(0) Comments | Posted October 8, 2013 | 1:29 PM

Since advertisers provide 87 percent of Twitter's revenue, investors would be wise to seek their opinion before forming their own. At this stage, it's best described as cautious optimism.

Twitter's reach, real-time nature, and mobile activity among its 215 million active users make it an...

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Delta Air Lines Marketing VP's Advice: Innovate and Explore

(0) Comments | Posted May 2, 2013 | 4:28 PM

Delta Air Lines is an innovative marketer taking bold digital strides. In a recent interview Bob Kupbens, Delta's VP Marketing and Digital Commerce, shared five directives from his position at the world's biggest airline.

Integrate Across Channels

While many marketing organizations still run paid, owned and earned media as separate...

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Facebook Home: What's in It for Marketers?

(2) Comments | Posted April 5, 2013 | 6:05 PM

Facebook introduced the launch of Facebook Home, ending rumors of a custom-built social phone dating back to 2008. What is it and what does it mean to marketers?

Social By Design

Facebook Home is a family of software apps that makes an Android smartphone more social. This includes any smartphone...

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Sephora's VP Interactive On Mobile Technology: Threat or Opportunity?

(0) Comments | Posted April 2, 2013 | 12:45 PM

Sephora execs may have heard Silicon Valley veteran Marc Andreessen predicting the death of traditional retailers earlier this year. But with its leadership in digital and mobile technology, Sephora's future is bright.

Customer experience is the remaining advantage physical retailers have over eCommerce pureplays like, Andreessen said,...

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Our Illiterate Children: Does Education Technology Put More Responsibility on Parents?

(0) Comments | Posted February 13, 2013 | 6:15 PM

Education technology company Ooka Island is targeting parents and communities, not just teachers, in its quest to eradicate illiteracy. Is it a great example of technology's potential or a reflection of a broken school system?

"Our game is designed to act like a live tutor that responds and...

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BlackBerry 10 Launch Wasn't Magical, and That's the Point

(5) Comments | Posted January 30, 2013 | 6:09 PM

BlackBerry's new smartphone launch in New York City on Wednesday wasn't magical or boisterous. CEO Thorsten Heins didn't use any superlatives like unbelievable, phenomenal, or awesome. And that's the point.

BlackBerry presented itself as a confident, business-focused company. Not overly proud -- it's hard to ignore the slide down to...

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5 Retail Technology Approaches to Combat Showrooming

(15) Comments | Posted January 24, 2013 | 9:31 AM

Showrooming was a big topic at last week's National Retail Federation (NRF) Expo in NYC. A growing number of shoppers are researching their purchases in-store then buying later online, which would be fine if the sale went to that retailer. But when it goes to Amazon or a...

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Top Retail Buzzwords for 2013: Omnichannel, Personalization, Mobile

(0) Comments | Posted January 18, 2013 | 5:14 PM

A record 27,000 retailers and technology vendors converged in NYC this week for the National Retail Federation's (NRF) Big Show. On the heels of a modest holiday retail season -- up only 3 percent year over year -- three keywords dominated in speaker sessions, exhibitor booths, and hallway...

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Facebook for Retail Marketing: 3 Common Misperceptions

(0) Comments | Posted December 12, 2012 | 9:03 AM

There is a growing and unwarranted sense of injustice among retail marketers today when it comes to Facebook. Few are able to cost-justify the millions it took to build and maintain their social presence but their effectiveness is being limited by three common misperceptions.

Misperception #1: Brands Own Their Fans

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Permission Marketing: Facebook's Cash Cow and a Marketer's Dream

(3) Comments | Posted September 12, 2012 | 10:41 AM

"They have re-arranged the world to put themselves in front of you. They never asked for your permission." - Banksy, British street artist, on interruptive advertisers

Marketers buy Facebook ads hoping to drive sales but most are simply building awareness. We're on Facebook to connect with friends, not brands,...

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Facebook's Pivot: It's Now Pay to Play

(5) Comments | Posted May 23, 2012 | 10:14 AM

To attract broadcast ad dollars, Facebook has redefined itself as a broadcast platform.

Until recently, brands with limited marketing dollars could start a free Facebook Page, post some great content and get in the earned media game. Facebook display ads -- the primary source of revenue -- were an option...

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Facebook to Agencies: How Will People Share Your Stories?

(4) Comments | Posted April 24, 2012 | 10:08 AM

As Facebook aims to go public on May 17, 2012, the company is facing unprecedented scrutiny to prove its earning potential. To appeal to brands and open up ad dollars, marketing terms like reach, awareness and stories are now replacing the old "likes and comments" focus of the...

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Social Media Marketing: Chasing Likes and Other Ad Agency Mistakes

(2) Comments | Posted January 30, 2012 | 3:39 PM

With 1 of every 5 online minutes being spent on social networking sites like Facebook and Twitter, ad agencies and marketers are scrambling to get their brands into the social party. While some of us are pushing our way in by employing the same 1-way mass tactics used...

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Google Plus for Business: 3 Reasons to Get Excited

(8) Comments | Posted November 8, 2011 | 9:58 AM

Google took a big step toward becoming a social branding channel by launching Google Plus Pages for Business this week. Will they succeed in attracting brands to set up their own identities and getting consumers to engage? Here are 3 reasons why it would be tough to bet...

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BlackBerry's Not-So-Secret Weapon: Social Media

(0) Comments | Posted July 8, 2011 | 12:20 PM

Research In Motion, the maker of BlackBerry, hasn't had much fun lately. Its stock is down 60% from its 52-week high, its Playbook tablet is facing poor reviews and recalls, employees are saying all kinds of nasty things in public, and its developer community is upset. Meanwhile

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How Full-Service Advertising Agencies Are Becoming Interactive

(5) Comments | Posted February 5, 2011 | 11:30 AM

Full-service advertising agencies are challenged with integrating digital capabilities into their traditional media mix. Technology in the past 10 years moved advertising beyond interruptive one-way push messaging into a two-way participative context. To agencies this represents more than just a wealth of new media options; it requires an entirely new...

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Social Marketing for Global Brands: How Many Facebook Pages?

(1) Comments | Posted September 16, 2010 | 3:06 AM

Building a global brand presence is one of the hottest topics in social marketing among the world's largest marketers today. With 380 million active Facebook users living outside the United States -- that's over 70% of the total Facebook population -- marketers are recognizing the opportunity to target campaigns toward...

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