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Andrew Daley
Andrew has over 16 years of experience in marketing, business development and online product development and has held key positions at National Leisure Group (NLG), Starwood Hotels, and Reebok International. Most recently, Andrew was VP of Product Marketing at I'm in! where he led the development and launch of the website - a leading online group travel website.

Prior to I'm in!, Andrew led the brand and marketing strategy for NLG's top online cruise brands (, generating in excess of $225 million in annual cruise sales. At NLG, He managed online marketing for Starwood Hotel's brand websites as well as distribution through 3rd party online partners. At Reebok, he was responsible for Licensed Apparel product line management where he developed and grew licensed apparel product lines with the NBA, NFL and MLB.

Andrew also guided product development for 2 technology-based companies - Synxis (acquired by Sabre Holdings) and Tom Snyder Productions (acquired by Scholastic, Inc). He completed his graduate studies with an MA in Global Marketing from the European Institute of International Communications (Maastricht , The Netherlands).

Andrew is currently Principal at Common Sense NMS, a new media strategy group based in Boston and Los Angeles.

Entries by Andrew Daley

98 Percent of the People Who Read This Are Chimpanzee. Happy #AfricaFactFriday

(1) Comments | Posted August 28, 2014 | 9:20 AM

You grew up thinking that your cousins from Jersey were your closest living relatives , but actually you were wrong. For you, me, all humans in fact, chimpanzees are our closest living relatives -- we share approximately 98 percent of our DNA with chimps making us 98 percent chimp and...

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"One if by Land, Two if by Google."

(0) Comments | Posted June 15, 2011 | 8:59 AM

New Hampshire is once again taking its place as one of the two bell weathers of politics as the 2012 Presidential Race starts to heat up; especially on the GOP side. Like Iowa, the residents of the Granite State take their role as vanguards of the process quite seriously and...

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Branding Nonprofits in the Digital Age

(4) Comments | Posted June 6, 2011 | 2:42 PM

Once upon a time, branding a product or a nonprofit was wonderfully easy. You created a brochure, or a direct mail piece, complete with pictures and an interesting chart or two, and sent it out. Or you made a PSA with the help of a willing commercial producer and ran...

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Digital Darwinism: What Side of Evolution Is Your Nonprofit On?

(1) Comments | Posted June 2, 2011 | 5:21 PM

Recently, one of my colleagues at Common Sense NMS was sitting down with a perspective employee. In the course of the interview, the phrase "Digital Darwinism" came to his mind in regards to the revolution we have seen in the nonprofit and cause world over the past five...

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$15 Billion for Mother's Day -- How About Four Bucks for a Brick?

(0) Comments | Posted April 25, 2011 | 6:11 PM

According to the National Retail Foundation, Mother's Day is big business and it looks like this year, total spending could top $15,000,000,000.

Besides this making me feel that the chocolates and card I give my mother every year is dragging the average down a touch, it makes me...

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Tonight in New York City -- A Celebration, A Feast, And a Reason to Tweet

(0) Comments | Posted March 7, 2011 | 4:29 PM

Tonight, in New York City, Gay Men's Health Crisis will celebrate with Savor; one of the top events of the year, but this year's event is going to be one for the ages and reason for all of us to celebrate with them.

First, GMHC...

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The Power of Social Media In Egypt And Around The World Is Basic.

(1) Comments | Posted February 1, 2011 | 8:02 AM

As a new and social media group, we often get questioned and asked about the power of social media, how it works and how it can help either their cause, or business. Most of the questions are really about the fringes of the media and about frankly somewhat esoteric uses...

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The Global Fund Got It Right On Corruption

(0) Comments | Posted January 24, 2011 | 3:32 PM

The headlines scream for attention and plenty of hand-wringing and I told you so's.

Massive Problems With Celebrity Driven Aide; UN Investigation As Sweden Reneges.

Global Disease Fund Seeks to Recover From Corruption

Darling of development world, stung by corruption problems, says others

But there's one problem with the headlines...

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Killing Sacred Cows Online

(0) Comments | Posted April 28, 2008 | 10:00 AM

One of the last vestiges of hope for traditional marketing outlets, consultants and legacy media companies is to fan the two myths that allows them to continue to draw advertising and marketing dollars -- the myth of demographics online and the myth of age online.

The first questions we get...

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Word Of The Week: Manufactroversy

(2) Comments | Posted April 18, 2008 | 6:44 PM

One of the challenges in online marketing is that everything you do is happening in a vortex of communication and activity.

For example, our company, Common Sense NMS works for Veterans For America and last week, VFA had a very successful week with their messaging on troop...

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