Andrew J. Nusca

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Andrew J. Nusca is a journalist based in New York City. He has written for Popular Mechanics and Men's Vogue and his byline has appeared in The New York Times, Editor & Publisher, New York Press, Freshout Media's Arts & Culture blog, I Want Media's We Want Media blog and others.

He also writes The Editorialiste, a media criticism blog at editorialiste.blogspot.com.

He is a graduate of New York University and the Columbia University Graduate School of Journalism and former news editor and columnist of The Washington Square News. He has been named "Howard Kurtz, Jr." by film critic John Lichman despite having no relation to him.

He is the drummer in hard rock band Dibble Edge, which recently released its first full-length album, The Ageless & the Insane.

Originally from Philadelphia, he resides in Manhattan with his girlfriend and cat, Spats.

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Blog Entries by Andrew J. Nusca

Vintage Brown Starbucks Cups, I Wish I Could Quit You

Posted April 15, 2008 | 03:54 PM (EST)

Branding is a funny thing.

Just the other day, strolling back to my apartment (indeed, from a nearby Starbucks), I noticed an article in BusinessWeek questioning CEO Howard Schultz's success in using Starbucks' retro logo to re-brand Starbucks as, well, itself -- that is, less corporate behemoth and more...

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Ahmadinejad, Schmadinejad

Posted September 25, 2007 | 10:34 AM (EST)

You know all this coverage of Iranian president Mahmoud Ahmadinejad's appearance at Columbia University?

Well, guess what -- it's all a bunch of baloney.

While everyone from CNN to The New York Times gets caught up in the politics of Ahmadinejad's remarks, the real story behind the podium...

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What Happened to Hydrogen?

Posted August 29, 2007 | 10:17 PM (EST)

When it comes to the economy, we ought to look much deeper for a solution -- like on the atomic level.

Some researchers at Purdue University recently claimed to have perfected a new hydrogen-generating technology that they first announced earlier this year -- a "pollution-free energy source" that can...

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Surface Computing A Break With The Past

Posted June 7, 2007 | 11:45 AM (EST)

My friends over at Popular Mechanics magazine were lucky enough to score a first look at a new device created by Microsoft: A coffee table-sized touchscreen computer that loses the mouse, the keyboard and the reputation that the Redmond, Washington company is running out of ideas.
...

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A Convenient Failure

Posted June 4, 2007 | 11:25 AM (EST)

Never say a failed science experiment is a true failure. It might just come back and, well, recycle itself.

How's that for energy conservation?

Using repurposed data from an old Apollo 15 experiment, a recent University of Michigan study suggested that the perfect place to monitor Earth's climate system...

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