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Andrew Kessler

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Why You Should Be More Interested in Mars Than the Olympics

Posted: 07/27/2012 11:59 pm

This summer, if you want the world's best story of international human triumph, you'll have to look past London (even beyond the amazing hurdlers with very popular warm-up routines). You'll have to look 200 million miles away, in fact, to discover a spectacular feat of endurance more grueling than the longest ultra-marathon. You'll have to look to Mars. Yes, the planet. And the dream team that's about to land NASA's nuclear-powered super rover called Curiosity.

This one-ton, laser-beam-blasting wonder is going to land on Mars via a "sky crane." Most of us have zero idea what it does or why it's going to Mars. That's a real shame, because the Curiosity story is a modern epic of explorers on the path to discovering a second genesis. It will be a tiny blip on our summer radar -- landing somewhere between the shot put finals and the Kimye engagement rumors -- before it fades away without any of us ever knowing its true brilliance.

Why won't you hear about it? Because NASA isn't going to tell us. Sure, they'll tell you a little bit -- press conferences about what they discovered, an inspirational video. NASA partners will create fun websites, and bits of awesome will trickle out. But there is a larger narrative tragedy, and it's a bigger conspiracy than any tinfoil-hatted crank could come up with -- a conspiracy born out of fear.

It wasn't always like that. NASA used to be great at telling exciting stories. They had us with the Mercury, Gemini, and Apollo missions and their cavalier space plans and suicidal rocket jockeys. Now, not so much. They will hide this amazing story behind a sneaky cloak of boring jargon, tricking us into thinking we shouldn't care. It took them a while to get to this place, where they're so frightened of failure that they're willing to sacrifice their greatest asset: the ability to inspire. It's a damn shame. And it's keeping you from getting more excited about what's going on in outer space than on the women's hurdling track.

When I was growing up, I loved space. Maybe you did, too. I could daydream for hours about what was going on up there. But when did it become so boring? I wondered why I stopped caring. And then I got the chance of a lifetime. I spent three months hanging out in mission control on a NASA mission to Mars. Within moments of meeting the science and engineering teams, it was obvious: There is a giant gulf between the story inside mission control and the story we hear. And we never get a chance to know these brilliant characters in one of the most fascinating human dramas of all time.

You think they're hiding aliens? Really, they're hiding interesting, passionate geeks. We get glimpses of these great characters in poorly staged press conferences that make it impossible for us to actually connect with them. Occasionally, something exciting will leak out of NASA, and everyone is shocked about how cool it is -- a great little movie about a landing, for instance. But, sadly, even that is a tired trope; it's the same movie we see for every mission -- they're just getting better at making it. This is not the fault of the engineers or scientists, who are working relentlessly in obscurity to do amazing things. It's their fearful bosses who rob us of our best hope for inspiring a future generation of engineers, scientists, and explorers.

Next week, while we're all watching NBC, a nuclear-powered, MINI-Cooper-sized super rover will land on Mars. We accurately guided this monster from 200 million miles away (that's 7.6 million marathons). It requires better accuracy than an Olympic golfer teeing off in London and hitting a hole-in-one in Auckland, New Zealand. It will use a laser to blast rocks, a chemical nose to sniff out the potential for life, and hundreds of other feats of near-magic. Will these discoveries lead us down a path to confirming life on other planets? Wouldn't that be a good story that might make people care about science? But telling us this story means more than just the composition of the rocks (sorry, Mars geologists). It's about the team that makes it happen.

No one producing an Olympic teaser asks, "What's the importance of 100 meters?" No, they tell us about the athletes who dedicate their lives to running the race, because dedication and triumph are what make a human running 100 meters interesting. If NBC can get us all misty-eyed about 100 meters, imagine what NASA could do with 200 million miles.

The Mars race is about human survival and understanding our place in a vast and terrifyingly beautiful universe. And the stories of its athletes (mathletes?) should be world-class, because they accomplish near-impossible tasks on a cosmic scale -- the hardest sport you could ever compete in. It requires dedication and doggedness that only the most passionate people in the universe could deliver. Unfortunately, this drama plays out behind closed doors. We won't have insights into the sacrifice, scandal, discovery, divorce, hardship, and drama that it takes to work for a decade delivering a one-ton super rover to another planet. It's the biggest irony that the most junior engineer at NASA is fearless in the face of trying to send a robot to Mars, but the career bureaucrats are afraid to tell that engineer's story of failure or success.

NASA will say that they're doing the best they can and stretching their education and outreach budgets to the max. But if they hope to stay in business, they need to tell us how they're pushing the limits of humanity with over-the-top, risky-ass missions that will answer questions about who we are as a species on this planet. Don't get me wrong, I love NASA. And in spite of my annoyance that they're not trying to inspire us anymore, I'd certainly quit my bitching and fall back in love the instant they went back to being the bold, brash organization they once were. All I want is for them to confront this risk of failure and tell us a story we can follow. Teach us to love the impossibly smart and quirky members of the team who lead these expeditions. Help us make them household names, so we can celebrate their brilliance.

What better time to tell captivating stories about amazing nerds? We're trendy! There's a primetime TV show about physicists. A damaged, meth-making chemist owns the cable airwaves. Take advantage and cram the wonders of science down our throats while serving heaping stories of real, live space oddities. Our future as a nation -- and a planet -- full of inquisitive, thoughtful, and resourceful people depends on it.

Andrew Kessler is the author of Martian Summer: Robot Arms, Cowboy Spacemen and My 90 Days with the Phoenix Mars Mission, which he wrote after spending three months working in mission control of the last Mars expedition.

 
 
 
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01:28 PM on 08/12/2012
The general public (the sheep) will never be interested in something as stimulating as Mars exploration. It is too boring for them. They rather make themselves dumber watching reality TV and tweting what they’re doing every 10 minutes.

I personally wish the government put billions more into space exploration. The money they waste on social situations that will never be resolved is unacceptable. We as a species owe it to ourselves to explore and expand. Money needs to be funded towards growth instead of the regressive situations that drain us.
08:44 PM on 08/06/2012
Great article dude. So very true. Well done!
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SerbNik
02:29 PM on 08/03/2012
The Russians and the Chinese were already there and did all the tests while the sport compentition is something new every time it's held.
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Trentonjordan
87 US cities and counting
06:45 PM on 08/02/2012
I love the NASA that was, not the NASA that is, however I do respect them. What is sad is that they wasted so many decades on that damn space shuttle like it was the end all for space exploration. We went to the moon over 40 freaking years ago and we should have BEEN to Mars already. You can blame it on Congress and budget infatuation or you can blame it on a risk-averse culture that permeates NASA. Whatever it is....decades have been wasted. hell....at this point I would just like to see NASA go back to the moon. I would be riveted to the tv!!!!!
03:24 PM on 08/03/2012
What's not to love about NASA's planetary exploration program? The only part of NASA that sucks, by political design, is the manned spaceflight program, which does not serve any other purpose than to shuffle your taxpayer dollars to their contractors.

The science program, on the other hand, constitutes easily 90% of the world's total efforts to understand the solar system and the space environment of Earth.

By looking back instead of looking at reality, you are doing yourself and NASA a great disservice.
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Trentonjordan
87 US cities and counting
12:58 PM on 08/04/2012
Those are good counterpoints and I even agree with them, but I totally disagree with your dismissive attitude towards manned flight. One of the reasons why Nasa has budgetary concerns and is enduring relegation to the back pages and science journals is that the public is not inspired by anything NASA does. There is NOTHING that grabs headlines like manned flight, it riveted the world 40 years ago and would do so again. Call it unnecessary scientifically, but like everything in western society, you need marketing for something to be successful and there is nothing like manned flight to get the general public who would usually not give a damn about NASA to suddenly support and demand that NASA be funded, if not to Cold War levels, then better than they are currently at. 
12:51 AM on 08/02/2012
It's not "zero idea" it's "no idea". "Zero" means a quantity, not "none". It's a mathematical concept, not language. In an article praising the feats of mathematics, it's especially annoying. (And it's not "zero tolerance" either, for the same reasons.)
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Giap Vu
08:49 AM on 08/01/2012
How about NASA cards? Kinda like baseball cards. I know I would be an avid collector. If I had kids, they would have NASA Cards before little league
03:25 PM on 08/03/2012
So the kids with baseball cards... do they grow up to be players or coach potatoes in front of large screen tvs?

Ahhhh... see... now there is your problem!
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Giap Vu
06:57 PM on 08/03/2012
I imagine the average sports enthusiast coach potato understands the fundamentals of the game their into; to the point of an exhaustive commentary on the pros and cons of  a knuckle ball to the fast ball pitch. like a ghost once said: "If you build it, he will come"
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Dana Tufts
03:13 AM on 08/01/2012
"NASA used to be great at telling exciting stories... Now, not so much. They will hide this amazing story behind a sneaky cloak of boring jargon, tricking us into thinking we shouldn't care. It took them a while to get to this place, where they're so frightened of failure that they're willing to sacrifice their greatest asset: the ability to inspire. It's a damn shame."

Well said. Have you ever watched the dreadful NASA Channel? Only the U.S. government could take the most exciting topic in history -- space exploration -- and make it as boring as watching paint dry.
12:53 AM on 08/02/2012
It IS boring! I was excited to see it on the lineup, until I tried to watch it. Snooze-fest.
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erebus99
Violence is the last refuge of the incompetent
01:46 AM on 08/01/2012
I'm really, really, REALLY hoping it will land successfully.

And the fact that Saturday is my birthday has nothing to do with it. Really.
12:31 AM on 08/01/2012
Bravo!! I love NASA - always have and always will. When I think about all of that we could have done with the $1Trillions we wasted in Iraq and Afghanistan, it makes my head spin. We could have colonized Mars and perfected nuclear propulsion (i.e. VASIMR) - http://en.wikipedia.org/wiki/Variable_Specific_Impulse_Magnetoplasma_Rocket
04:46 PM on 07/31/2012
The problem is getting the average public excited about sending another robotic mission to Mars. As an engineer, I can appreciate the complexities of what the current mission is trying to achieve, but much of the public just sees it as more of the same. Sure its bigger and more complex, but we've become used to getting faster computers, more complex phones, and more efficient cars on a regular basis. Even when Apple releases their next product, most of the news stories focus on how many people are lining up to buy it rather than what makes it any better. Furthermore, it's a robot--for the general public, there's no drama unless we're sending people to Mars. Finally, we won't even have television coverage of the dramatic landing, only the same animated segment that NASA released months ago. We will get some still shots back from the rover, showing the same barren red landscape we've seen many times before. I'm sure the geologists in the crowd will be very excited about all the details, but for most people it will simply be more of the same.
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Andy Hecker
Welcome to Eaarth
10:32 PM on 07/31/2012
Sadly true for many, but if this helps you at all, I'm not an engineer or rocket surgeon :) yet I'm watching the clock like an expectant parent (as is my 10 year old). Between this and SpaceX, I haven't been this excited about space since Apollo II and the first Shuttle launch.

Back to the clock. The coffee's ready for Sunday night, the 'good luck Tang' there as well. Enough of this - there's more Bradbury to read. Dark they were - and golden eyed. LOL
12:55 AM on 08/02/2012
So, Barry, where do you suggest they position the camera for the TV coverage you want?
06:07 PM on 08/03/2012
LOL, that's the problem Cliff, unless NASA spent a huge amount of money on a follow cam, they really can't do anything about this--and that would be a huge waste of resources. I think we just have to accept that those of us interested in space exploration will be very excited about this mission, but not necessarily the large majority of the public. And if I knew how to get the public excited about it, then I'd probably be an extremely well compensated marketing executive rather than an engineer. :) Of course, maybe some spiffy graphics and theme songs like CTV and NBC have been using for the Olympics would help. Perhaps have Patrick Stewart provide colour commentary? Have Bill Shatner interview some NASA and JPL engineers? Heck, if the TV gurus can get an audience for guys throwing a 16 lb metal ball, they should be able to handle this.
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Roy Shastid
sleeps well with others
04:14 PM on 07/31/2012
It's kinda like Penn State...sports is everything to far too many people...and knowledge is not considered important. Ask most people who won the super bowl or who the coaches are for teams and they will name many..then ask them the names of Nobel Prize winners and ...crickets.... The people who make the world work labor in obscurity. Try to get science funded and it is hard...New sports stadium... Rah Rah. If you know everything about sports, you know everything about nothing.
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Claudio Vazquez
Mountaineering - that's a real sport.
08:58 PM on 07/31/2012
So true...and so sad.
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STaR Scream 81
Droppin' knowledge one post at a time
04:13 PM on 07/31/2012
Its not that Im not rooting for them, its just, what are they going to do when they get there? Theres nothing there!!...Who cares if they bring back some red rock or find some ice or water or tiny microbes. We have those here! Its amazing the technology we have to do something like this but REALISTICALLY it seems like a massive waste of money and time. Space travel seems more like a penis measuring challenge to other nations than anything else.
06:00 PM on 07/31/2012
How do you know what is there until you get there and investigate ? Are you knowledgeable in all aspects of science ? Did you get infinite knowlede and wisdom that you are not sharing with the rest of us ?
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STaR Scream 81
Droppin' knowledge one post at a time
03:49 AM on 08/01/2012
Oh you're right, I bet they're going to come back with a 3 headed mammal of some sort thats feeds on dust and has lived for a trillion years....
06:59 PM on 07/31/2012
how do you know there is nothing there? have you been? think before you speak! that's why it's call exploration.
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STaR Scream 81
Droppin' knowledge one post at a time
03:50 AM on 08/01/2012
Ok Jock Cousteau
03:19 PM on 07/31/2012
I for one am very disappointed how we now depend on the Russians to get to the space station, for example. It seems our country's scientific push on things has been put on hold for some reason.
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Andy Hecker
Welcome to Eaarth
10:37 PM on 07/31/2012
Please keep in mind that Russia has every space first in the early history of ...space...except our moon landings. First satellite, first animals in space, first man in space, first woman in space... They know what they're doing. Yet - did you watch the SpaceX Dragon flight to ISS back in May? They're putting finishing touches on their manned missions to ISS while NASA is building Orion to finally get people outside low earth orbit again.

Please - beat on your Congress Critters - NASA needs funding!
03:07 PM on 07/31/2012
Excellent article! We have discovered tens of thousands of patentable items by way of NASA's previous research and who can tell what wonders we may yet find as we stretch out towards the heaven's. I find it fascinating that some expect that discovering other life will be a big deal. Other life equal to our own, yes, but just life. The universe is filled with it!
02:19 PM on 07/31/2012
I will be the very first one to support space programs. I truly believe in trying to do the impossible and pushing the boundaries of human achievement, even if there's no other reason than to say that it can be done. Landing this rover will be a monument, even if that monument is just an idea on Mars.

That said, I don't think it's right that the author belittles the Olympics. You can celebrate science without taking down another entity. Especially since the Olympics, I believe, are great too. They stand as an international wonder - a time when the whole world comes together to admire the ultimate peak of human competition in a peaceful setting. That's mind-blowing. The pageantry and imagination surrounding the whole event don't drown the ideas enveloped in the competition, they only enhance them. We literally celebrate every country that shows up, and that's awesome.

Fortunately, that's no the focus of this article. I agree wholeheartedly with everything else. It's time for people to get excited about space again, because a new era is just on the horizon. As a species, we are advancing and pushing every day to do more in space. Exploring this frontier is much closer than many think, and if people could rally behind it, that day would come even faster.

We choose to do these things, striving to be the fastest person on Earth and landing an impossible rover on Mars, not because they are easy, but because they are hard.
05:16 PM on 07/31/2012
I faved you because I agree with all you've said except I don't find the author's remarks about the Olympics belittling. More, I think, that he aims to make us understand the enormity of what the space program is doing and is capable of. And he's so right!