Andrew N. Green is Online Marketing Manager at Electronic Arts focusing on community engagement and content programs. While at EA he has contributed to programs for Will Wright’s Spore, The Simpsons Game, and currently the new EA IP Dead Space among others. Prior to joining EA, he worked on marketing films to niche communities online between 2002 and 2005. Some programs included Fox Searchlight’s Academy Award® Winning Sideways, Chan-Wook Park’s Oldboy, and during a tenure at Miramax Films, the Kill Bil franchise, and Yimou Zhang’s Hero.

Andrew started his career during the original dot-com bubble at the ripe old age of 19. He and a group of high school friends raised private-equity capital to create Kodab New Media, a little known web site dedicated to collegiate editorial content, and the indexing of personalized video content from campus events. Kodab was one of the first web sites to use pre-roll video advertising to leverage against sponsorship sales. He realizes now that Kodab was a terrible name for a company.

Blog Entries by Andrew N. Green

Curing Content: The Value Problem, or How We Did Our Best with Dead Space

Posted September 16, 2008 | 03:20 PM (EST)


In the not so distant past, a plague swept across the online marketing landscape. Videos, images and entire websites became "Viral Content." Suddenly, all of my bosses and peers were saying "We need viral!" "Why isn't my content viral enough?" "Is this thing viralling or doing well viral-wise?" It was...

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