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Andy Ostroy

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The Komen Controversy: Enough Already With "The Power of Social Media"

Posted: 02/ 3/2012 10:18 am


First off, let me say that I find the Susan G. Komen Foundation's decision to end funding of Planned Parenthood irresponsible and reprehensible. Caving to right-wing anti-abortion extremists is both despicable and shameful. There's simply no place for politics in the on-going struggle to fight breast cancer. But I also have to say I am sick of hearing about the "power of social media to harness protest," as the New York Times reported Friday. While I completely understand, appreciate and accept the benefits the Internet provides, we as a society have to stop making it as important to the story as the story itself or, as in some cases, making it even bigger than the story.

Remember the demonstrations in Iran in 2009? And how quickly the media, and just about everyone else, rushed to give credit for this "revolution" to Twitter and Facebook? Back then I wrote:

What do the American Revolution, the French Resistance and the Civil Rights Movement have in common? They all somehow managed to change history without Facebook and Twitter. But if you listen to our technology-obsessed media this week as post-election unrest unfolds in Iran you'd get the distinct impression that the current opposition rebellion could not exist without these social-networking sites.

To be sure, demonstrations, protests, boycotts and revolutions have existed since the beginning of time. We all know what the Boston Tea Party protests of the 1700's led to, right? More recent examples include César Chávez's Delano Grape Strike in 1960, the 1955 Montgomery Bus Boycott and Anita Bryant's 1977 legislative victory against homosexuality (which, much to her ultimate embarrassment and disappointment, served to fuel a new era of aggressive gay rights activism and protest).

I know it sounds terribly sexy and is highly seductive to discuss social media and its role in major current events, but I fear the "me generation" of the 2000's risks patting itself on the back way too much (which, really, is what Twitter and Facebook is all about, isn't it?) rather than keep the focus on the story. A protest or boycott movement should be about the core issue and not on which medium those who protest are spreading the word. When that aspect starts to dominate, then it becomes more about the protester than what he or she is actually protesting.

If this were the 1960's and we were expressing outrage over Komen's decision, the word would ultimately be spread just as effectively and with the same outcomes... albeit with less speed. Let's not take away from the power of protest, and what we as citizens can achieve, by wasting so much time fawning over technology's role in all of it. At the end of the day, it's the people who use Twitter and Facebook, just as they used other media throughout history to foment dissent and harness protest.

Let's keep the relevance of Twitter and Facebook in their proper perspective. As I wrote in '09:

What would we have without these two sites through which to spread information about the massive protests? We'd have cell-phone cameras, Youtube, digital cameras and email. And what would we have before that? Phones, videotapes, 35mm photographs and underground newspapers. And what would we have before that? Well, we'd have the American Revolution, the French Resistance and the Civil Rights Movement, which last time I checked, profoundly changed the course of history without the ubiquitous Twitter and Facebook.

 

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04:03 PM on 02/06/2012
Some differences here, I believe, are semantics. The article title includes, "Enough Already With The Power of Social Media," but when pressed for specifics, Andy responds that prior feats were accomplished without "Facebook and Twitter." I think everyone agrees with that obvious point. I believe it is apparent that "Social Media" played a significant role in prior historical events mentioned in the various posts. "Social Media" other than "Facebook and Twitter," such as pamphelts, postings, speeches, articles, etc.

I doubt there is agreement on Andy saying he is "just like...Martin Luther King and Ghandi."
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rafey
08:20 AM on 02/06/2012
So glad to hear someone say it out load. Even the Egyptians were hesitant to lend credit to Facebook for anything other than its effectiveness as a more efficient telephone system. The revolution was already becoming and probably would have occurred within the next year. It is much like giving credit to Reagan for blowing up the USSR when in fact the people were out on the streets in revolution long before Reagan thanks to the Kremlin's idiotic Afghanistan affair that left the nation bankrupt and in mass starvation.
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Andy Ostroy
09:33 AM on 02/06/2012
excellent point(s). Let's keep the focus on the real heroes of this story--people like Mollie Williams--who no one seems to be talking about because they're too busy praising Twitter and Facebook.
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chimaeroid
Rabid Sesquipedalian
05:27 AM on 02/06/2012
Revolutions have always used "new" media to get the information out. Be it in the form of printing press or mimeograph, or otherwise. Technology is progressing so much faster now than ever before, due in part to the ability to share information, advancements in technology, and ideas. And yes, social media improves the ability to harness the attention of the masses for change. The fact that Komen had a fallout at all, is based on the idea that people can hear about news much quicker, but also respond to it, and make their voices heard. Media is no longer a one way flow of information. This is a good thing.

I find it amusing, and not just a touch ironic, that you are using the Huffington Post for expressing this viewpoint. The funny part is that if you had followed you own ideology against "social media" then I never would have heard of it myself.
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Andy Ostroy
08:27 AM on 02/06/2012
The point/issue here is not that I use social media. It's that many others abuse social media....and give it way too much effusive praise for causing/winning revolutions, boycotts etc. Show me where I say I don' like or appreciate social media? Show me where I say it's not useful..or where I say it's a waste of time or that I don;t use it. Here's something for you: Mollie Williams. It's a name few people ever heard of. Look her up, and learn why she's a real hero...and then I think you might finally grasp the point of my piece.
12:11 AM on 02/07/2012
I'd like you to show us where your article discusses that "others abuse social media." It is difficult at time to keep up with your shifting arguments.

Overall, there's really nothing wrong with your piece. I just disagree. And many of us do not take well to being lectured as to what we should or should not be praising, or talking about.
02:31 PM on 02/05/2012
I disagree with you completely. While the radical religious right has elevated its use of the media to a noise level that is both deafening and obnoxious with their lies and misinformation, the use of social media by liberals has started to level the playing field. Perhaps that is what you are against? I’m thankful social media gives us liberals the platform to fight the right-wing extremist quickly and effectively! Keep the social media momentum. Stand for Progress. Stand with Progressives.
12:23 PM on 02/05/2012
"Let's keep the relevance of Twitter and Facebook in their proper perspective." Yes, let's. The funding covers the cost of over 30K exams a year. Based on your analogies, when would the protests actually yield, as you say, the same outcome? A year? Two years? A decade? That's a lot of under-served communities that would continue to go without because of your Luddite tendencies.
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Andy Ostroy
09:02 AM on 02/06/2012
Yes, I'm a Luddite. Just like Samuel Adams, Paul Revere, John Adams, Martin Luther King Jr,, Cesar Chavez, Rosa Parks, Ghandi and all the other amazing people in this world who somehow managed to change history without Twitter and Facebook. Try to talking up Mollie Williams for a minute instead of social media. You probably don;t even know who she is.
07:34 AM on 02/05/2012
Enough Already With "The Power of Social Media", so says the man online...
Andy I feel your position is absurd and not at all in line with your examples. Who here remembers what the French were actually revolting against without a Wikipedia search? How many posting can state the exact circumstances which lead to the tea being dumped overboard in Boston beyond the expectedly vague answer about taxation. Honestly, part of the lore is the disguising as Mohawk Indians, which is all about methodology and nothing about "the story". In almost all the examples of protest you provide the personalities involved do take center stage in history, looming over what they stood against. Do we not remember Rosa Parks more then the actual bus segregation policy? How is this situation any different? Aren't all us "social media" revolutionaries allowed to be Rosa Parks/Cesar Chavez/Crispus Attucks/Samuel Adams/Maximilien de Robespierre/Che Guevara/Martin Luther/Martin Luther King Jr./et al? Or is that all some cultural hubris to you? To me the idea that you can separate out "the story" from the agents and agency involved is a foolish notion that doesn't hold up to even a passing critique. Worst yet to be taken further and chastise those agents for getting in the way of "the story", as if the story of protest is ever about anything but them, those souls that protest. If anything, enough already criticizing the power of social media and move on.
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mlaiuppa
Pres. Sarcasm Society. Like we need your approval.
05:35 PM on 02/04/2012
If it were back in the 60's, yes the word would spread slowly.

But back in the 60s the media was not owned by Corporate Conglomerates, many of whom support a Repub1%can't agenda. That is the problem. If the media of the 60s was composed of the same corporate overlords as today with the same political agenda, you'd never hear about what Komen did except, possibly by word of mouth, phone and letter. How long would that take to inform enough people to make any difference? TV, radio and newspapers are NOT what they were in the 60s. We have no Walter Cronkite or Huntley/Brinkley of 2012.

In 2012 we have to do it ourselves outside of the media. The internet and social networking is the only way we have to do this since the very forces that were with us or at least neutral honest reporters of the 60s are now against us and politically censoring what information we receive.

THAT is what SOPA, PIPA and any future clones must be defeated. Once we have lost the neutrality of the internet, we are lost.
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Siara
Obama 2012
06:31 PM on 02/04/2012
Beautifully said.
05:02 PM on 02/04/2012
Absolutely. And those mechanized looms were totally unnecessary as well.
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Karen BruceHolmes
Poor People Lack Good Lobbyists
03:07 PM on 02/04/2012
If you look at many revolutions, they are aided by technological advances...

For example, Martin Luther nailing his Thesis on a church door wouldn't have become revolutionary without the printing press.

The American Revolution was aided by the fact that many revolutionaries had access to printing presses.

It isn't the medium that makes the revolution, but without a medium with which to spread the ideas, they die on the vine. In the end, if Komen ceases to exist, it will be because they were unethical and dishonest with their supports, and the medium that we disseminated this information is social media.

I do think that having the ability to have a voice aids any revolution, and before the internet the FCC and big corporate money controlled the megaphone through which information could be disseminated. This HAS changed, whether it irritates you, or not.
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Andy Ostroy
09:04 AM on 02/06/2012
exactly...and I bet no one was walking around in the 60's screaming "Man, look how those printing presses won the civil rights war!" Like I said...enough already with Twitter and Facebook. We get it. Let's move on.
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07:44 AM on 02/04/2012
The necessity of mentioning Social Media in relation to THIS story is because the Corporate world is really, REALLY worried about Twitter and Facebook undermining their control of what the public sees and learns. That is what PIPA and SOPA are about - not copyright (a nice excuse) but a further strangling of information which is not a dressed up Press Release. The Susan G Koman story could have died after one report and probably would have had not the Internet exploded with cries of foul! SGK (were PIPA and SOPA in place, could have insisted the internet traffic be stopped because of the number of places where the pink ribbon was used without proper written permission. Think that's extreme - check out the series of lawsuits and threats for using the ribbon AND for using PINK, or "Race for the Cure". No - the Internet has become the very last place to get anything like the truth.
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Siara
Obama 2012
06:37 PM on 02/04/2012
I agree. There is nothing more powerful than controlling the flow of information. This is why organizations like News Corp are so dangerous-- they can literally rewrite history through censorship and disinformation. The people's ability to communicate with each other protects us from false realities that are created to manipulate us.
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hcwcars
Never going back to the old days
08:47 PM on 02/04/2012
Bingo... just cut the cord the cable TV cord best thing i ever did !
04:07 AM on 02/04/2012
I totally agree with you Andy. This reminds me of how people always try to give undeserved credit to Thomas Paine's "Common Sense" pamphlet as being instrumental to the American Revolution. Even if Paine wasn't able to create such a simple yet powerful message and even if the printing press had not been invented, the colonists could have just as easily used other mediums such as town criers or the Crown Post (predecessor to the USPS) to create an equally powerful impact on persuading and unifying public opinion. Any new technology that helps rally public support in a more efficient manner is utterly meaningless, unless of course it somehow more readily aids in distributing pitchforks to the mobs in the streets.
07:45 AM on 02/05/2012
Some would strongly disagree with you here; Marshal McLuhan for one, who posited that it was the invention of the printing press which allowed for these social revolutions to happen and democracy to flourish. He theorized that technology, being an extension of man, changes the way people perceive and conceive of the world allowing them to enter into new modes of existence never before realized. Therefore you can't parse agent and agency.
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Andy Ostroy
09:06 AM on 02/06/2012
"I'm Marshal McLuhan...I heard what you were saying! You know nothing of my work! You mean my whole fallacy is wrong...."
01:26 AM on 02/04/2012
"Ok, we get that. The internet is amazing and it makes things happen sooner. Can we just accept that already as part of our new way of life and move on now and just discuss the issues?"
Jeez, what's your hurry? This whole new way of getting things done in this world through social media has only just begun just like the song...and you get to write all about it in your job every day in the same exact manner? This is your livelyhood for cryin out loud...wouldn't you want your method of speaking to be popular?? Wow. Be glad you have a job and that I found this 'article' because of social media and this blown up issue.
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suennui
If I didn't hear it, it wasn't funny.
01:05 AM on 02/04/2012
Facebook and Twitter are only vehicles for communication and connection. The American Revolution might not have taken place if not for the social media of the day, pamphlets. Thomas Paine's Common Sense prompted conversations on freedom from England across the colonies. John Adams famously said, "Without the pen of the author of 'Common Sense,' the sword of Washington would have been raised in vain." The importance of communication and connection were seen as so important to our freedoms that they are part of the Constitution as freedom of speech and assembly. Today's vehicles for communication and connection allow us to desiminate information, form communities of interest, and effect change much more quickly. Today's media is part of the story of change, as was the media of the Revolution.
05:58 PM on 02/03/2012
Think where we would be with civil rights had twitter and Facebook been around when Martin Luther king was alive. It's not irresponsible to use this type of media to hasten change. It's something that as individuals we are now afforded instead of only having the networks report what they deem necessary. Who are you, Mr. Ostroy, to decide the " intent" of twitter and Facebook? Why in the world would you think that it wouldn't be used for protest?
04:00 PM on 02/03/2012
Wow. Way to complain on a "Social News" website about Social networks.
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Andy Ostroy
09:10 AM on 02/06/2012
Not complaining about social news cites. I'm complaining about people. Funny how so many people don't comprehend my point. And thus are helping me prove that point. Ever hear of Mollie Williams? Look her up...