Andy began his love affair with filmmaking in high school when he directed films about teenage life. After studying filmmaking in college, he became an Associate Producer at CBS TV. Following his work in television, he entered the public relations business, working for several firms before forming his own in 1992. The firm has specialized digital media clients including Red Herring, CNET and Wired.

Beet.TV was launched in March 2006 as an exploration of the transformation of media. Within six months, the editorial direction became clearly focused on the rapid emergence of online video and its impact on industry and society.

Beet.TV has become a recognized and independent media property which breaks news and provides an informed perspective. It is generally recognized as the first business-oriented video blog. It has built considerable influence as a blog. Its videos are widely embedded by blogs and news organizations including CNET News.com and TechCrunch.

Beet.TV has built an archive of over 1000 videos and publishes a new one every day.

andy@beet.tv
917-881-8139
www.beet.tv
http://twitter.com/Beet_TV

Blog Entries by Andy Plesser

Video: eBay is a Style Barometer: Plaids, Rocker-Chic and Leather Jackets are Hot, Says Constance White

Posted November 20, 2009 | 09:19 PM (EST)


NEW YORK, NY-- eBay has the pulse of the fashion market because, "It's probably the only place that a person could come to and really see the breadth and depth of style at their fingertips," says Constance White, Style Director for eBay.

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Video: Adobe Aims to Dominate Software Format for eReaders

1 Comments | Posted November 19, 2009 | 10:58 PM (EST)



Adobe sees a big growth opportunity in the emerging eReader market, says Bill Rusitzky, who heads media alliances for the software company.



The company is heavily promoting ePub format which will be used in the Nook and...

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"Social TV" is Here: Facebook Connect is Emerging as Powerful Catalyst for Video Views and Joost Integration Proves It (video)

Posted November 18, 2009 | 02:41 PM (EST)


Facebook integration around video got its first high profile exposure with CNN and the Inauguration of President Obama, but the first was last year's collaboration with Joost.

A spokesperson for Facebook has told Beet.TV:

"Joost users who have connected their...

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YouTube Integrated with Huffington Post, NPR, Politico and SF Chronicle

Posted November 17, 2009 | 07:05 AM (EST)



YouTube has introduced a solution for media sites to moderate and post video uploads from visitors. The Huffington Post, NPR, Politico and the San Francisco Chronicle are the first media companies to...

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YouTube's New HD Format Gets Good Reception on Madison Avenue (video)

1 Comments | Posted November 16, 2009 | 12:21 PM (EST)



SAN FRANCISCO -- The much blogged about introduction of a higher quality playback experience at  YouTube, using a 1080p shoebox sized player, was done in part to accommodate the emergence of pre-roll video advertising on the giant...

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Video: Brightcove Launches Low-Priced Solution, Native iPhone App Dev Support and More

Posted November 16, 2009 | 07:03 AM (EST)


Brightcove, the video platform services company, which has established a reputation for providing video services for big publishers and business enterprises, is launching a slimmed down version of its solution, which is priced at $99 per month


Separately, the...

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New York Times: Video Ads for Online News Is Hot: WSJ Getting $50+ for Pre-rolls

Posted November 11, 2009 | 06:48 AM (EST)



While search and display are far bigger categories than online video advertising, the digital advertising sector that is hot right now is online video advertising around premium news content.


The Wall Street Journal's sale of pre-roll advertising...

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Forrester's Bobby Tulsiani on Online Video: It's Way Beyond the Media Business Now (video)

Posted November 10, 2009 | 10:41 AM (EST)



Forrester has published a comparative study of six online video platform service providers. We reported on the study on Friday. 

While some industry observers are taking issue with the inclusion of just six players when there...

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Madison Avenue's Frustration with Online Video: Quality is "Complete Crap," top WPP Exec

Posted November 6, 2009 | 11:33 AM (EST)


Despite the commanding position of YouTube, with 40 percent of video streams in the U.S., the quality of the environment for advertisers is not always acceptable, according to leading digital advertising executives.


Rob Norman, CEO of WPP's giant GroupM Interaction,...

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Iconic Lee Harvey Oswald Photo is no Fake, Dartmouth Professor

10 Comments | Posted November 5, 2009 | 11:42 AM (EST)



The backyard photo of Lee Harvey Oswald holding a rifle and Marxist newspaper was called a fake by Oswald when he was interrogated by Dallas police after his arrest.

The image...

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Microsoft Readies Silverlight for Offline Use: Adobe's Flash Heading to Smart Phones (VIDEO)

Posted November 4, 2009 | 10:38 AM (EST)


NBC Sports will announce plans today  to use Microsoft Silverlight as the software for Web viewing the Winter Olympics Games in the United States.

We have been impressed with the latest use of Silverlight by NBC for Sunday Night Football.  We look forward to watching the...

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(Video) The Internet Turns 40 Today, but it Has a Long Way to Go, Vint Cerf

Posted October 29, 2009 | 06:54 AM (EST)



By most accounts, the Internet was born back on October 29, 1969 by two researchers, Vint Cerf  and Robert Kahn.  Cerf is now Google's Chief Internet Evangelist.



In April 2008, I interviewed Cerf in New York at the...

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(Video) Tech Advertising on Upswing: Wall Street Journal Sees "Big Uptick in Q4"

1 Comments | Posted October 27, 2009 | 05:06 PM (EST)



We were encouraged to read today's Wall Street Journal report about the projected uptick in technology advertising for 2010. 

Wsj.idc.image...

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CNN Pulls UGC Closer with Integration of iReport (Video)

Posted October 26, 2009 | 01:21 PM (EST)



Having established iReport three years ago, CNN is the most established mainstream media organization publishing user generated content. 

With the launch today of the newly revamped CNN.com, the role of community content has been prominently elevated.  It is now...

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Microsoft Claims 10X Engagement with Sunday Night Football on NBCSports.com (Video)

Posted October 26, 2009 | 12:04 PM (EST)


Microsoft's Silverlight software is powering the new videoplayer used by NBCSports.com for Sunday Sunday Night Football

It is registering extraordinarily high "engagement" with users, Microsoft's Brian Goldfarb told me on Tuesday.

He said that engagement, meaning time watching...

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Video Exclusive: CNN.com Has 6 Million Followers on Twitter -- Beating #1 Ashton Kutcher by Over 2 Millon

Posted October 24, 2009 | 07:40 AM (EST)



CNN.com has nearly 6 million followers on Twitter, according to KC Estenson, Sr. VP and Gneral Manager of CNN.com. told Beet.TV in this video interview.    


On Twittercounter, CNN.com's Breaking News Twitter alone comes in at number...

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(Video)CNN Now in "Horse Race" with Huffington Post and Daily Beast

1 Comments | Posted October 23, 2009 | 02:24 PM (EST)



CNN.com has taken notice of the Huffington Post and the Daily Beast as "opinion destinations" and wants to be in that "horse in that race," CNN.com General Manager KC Estenson told me last night, after the industry introduction of the revamped CNN.com site.  
...

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Exclusive: Msnbc.com Readies New Video Player for Facebook

Posted October 23, 2009 | 01:22 PM (EST)




Msnbc.com,  was the first major video provider to provide an embeddable player, allowing users to play videos on their sites. 



Finding widespread adoption of the player "off domain," the company is further nurturing the process...

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(Video) Patent Trouble: Nokia Sues Apple in U.S. Court Over iPhone

1 Comments | Posted October 22, 2009 | 02:56 PM (EST)


ESPOO, FINLAND - Earlier today Nokia filed suit in a U.S. federal court alleging patent infringement by Apple and iPhone.  The Wall Street Journal reports the matter has to do with wireless standards.

Back in 2007 in Espoo, the high tech...

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(Video) Believe It: Niche Video News Producers like Beet.TV Can Succeed, msnbc.com Chief

Posted October 22, 2009 | 11:55 AM (EST)


As an online video news source, msnbc.com has the enormous advantage of the resources of NBC, but opportunities exist for video news producers who focus on a niche areas and use low cost digital news gathering.

These are the comments of Charlie Tillinghast, president...

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