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Andy Plesser
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Entries by Andy Plesser

(VIDEO) BuzzFeed's Jonah Peretti: Native Advertising is Not Easy

(0) Comments | Posted September 15, 2014 | 1:29 PM

COLOGNE - BuzzFeed, has pioneered "native advertising" as it has long eschewed conventional display banners.  While "native" is widely cited as an emerging monetization strategy for publishers, it's not easy to do, there is a "high bar" to reach success, says Jonah Peretti, CEO and founder of BuzzFeed, in this...

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(VIDEO) Brightcove Announces "Fastest" Video Player at IBC Show

(0) Comments | Posted September 15, 2014 | 1:25 PM

AMSTERDAM - Brightcove, the big global  provider of video management and delivery services, has launched its first stand-alone video player, which is the "fastest" to load, says David Mendels, CEO in this interview with Beet.TV

He states that the Brightcove player is the second most widely used video...

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(VIDEO) Google's Chip Hall Reveals 'The Programmatic Playbook'

(0) Comments | Posted September 15, 2014 | 1:22 PM

COLOGNE, Germany - Google's DoubleClick Ad Exchange buyer development head thinks he has the recipe to create "a very nice virtuous cycle where every (ad) impression is smarter than the last".

Chip Hall calls it "the programmatic playbook, and he tells Beet.TV about the five steps in this video...

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(VIDEO) DMEXCO 2014 Sees Dramatic Growth: Co-Founder Christian Muche

(0) Comments | Posted September 15, 2014 | 1:18 PM

KÖLN - While the original concept for DMEXCO - part trade show, part conference - hasn't changed since its inception, the digital marketing exposition and conference (from which it gleans its name) has continued to grow organically - and dramatically, says Christian Muche, c0-founder and director of business development and strategy for DMEXCO.

...
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(VIDEO) Programmatic Will Boost, Not Decrease, TV Ad Value: Mondelez' Bough

(0) Comments | Posted September 15, 2014 | 1:14 PM

COLOGNE, Germany -- The injection of "programmatic" ad-trading automation and control in to linear TV will likely increase, not diminish, the value of traditional TV ads, says one of the world's top marketers.

"All of a sudden, certain media slots on linear (will) become way more valuable," snack food brand Mondelez...

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(VIDEO) BuzzFeed Going Hollywood in a Big Way, Jonah Peretti explains

(0) Comments | Posted September 12, 2014 | 11:32 AM

COLOGNE, Germany -  BuzzFeed is quickly growing its video audience to some 400 million monthly views says Jonah Peretti, founder and CEO  in this interview with Beet.TV.  It has build a substantial Hollywood production center with over 100 employees and will be expanding the scope of its video offering.  This...

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(VIDEO) How to Connect the Big Data, IPG's Russell Marsh explains

(0) Comments | Posted September 11, 2014 | 6:53 PM

COLOGNE -- The challenge with data is not the sheer volume of information available today. The hurdle with "big data" is knowing what to do with it, says Russell Marsh, Global Chief Data Officer at IPG Mediabrands in an interview with Beet.TV.

"It's all about how to connect the data points," he...

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(VIDEO) Google's Ben Barokas: Data Is King In Video Boom

(0) Comments | Posted September 11, 2014 | 6:52 PM

COLOGNE, Germany -- If "data is the new oil" when it comes to advertising, Google is sitting on a geyser - but it's happy to let customers tap rivals' supply lines, too.

Ben Barokas, GM for Marketplace Development,  sees the emerging digital ad landscape this way, he tells Beet.TV in...

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(VIDEO) IPTV Even Better Than Mobile for Music's Vevo

(0) Comments | Posted September 11, 2014 | 6:51 PM

COLOGNE, Germany -  Mobile better, IPTV best. That's the equation for music video brand Vevo. Whilst mobile viewing has boomed for the service, which is the modern inheritor of MTV's crown, the lounge is a more engaging space.

"We're pretty well 50/50 (viewed) mobile and other devices," Vevo international SVP...

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(VIDEO) Programmatic Video Ad Spending Growing in Europe, Adap.tv Study

(0) Comments | Posted September 11, 2014 | 6:44 PM

COLOGNE, Germany -  Advertising agencies are spending more and more on digital video channels -- and most of the money moving from existing media is being switched from traditional TV.

According to programmatic video ad tech vendor Adap.tv's 2014 European State Of The Video Industry survey, 2014 spending...

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(VIDEO) Publicis and Adobe in Pact for "One-to-One" Marketing Initiative

(0) Comments | Posted September 10, 2014 | 4:46 PM

COLOGNE, Germany - Publicis, the giant advertising holding company, announced today a strategic partnership with Adobe for a marketing platform solution called Always-On. Here at DMEXCO,  we spoke with Stephen Beringer, President of VivaKi's Audience on Demand, a Publics digital unit.

Always-On will be available to...

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(VIDEO) EU TV Embracing Data Faster Than US: Videology's Jamboretz

(0) Comments | Posted September 10, 2014 | 2:27 PM

Traditionally, US customers adopt digital technology faster than those elsewhere around the world. But, when it comes to embracing new, data-driven approaches to selling video advertising, European broadcasters have got out of the gate first.

"The interaction between TV and digital distribution channels is actually way more linked up than...

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(VIDEO) A Record 30,000 Digital Media Execs Headed to Germany for DMEXCO

(0) Comments | Posted September 8, 2014 | 1:35 PM

KÖLN, Germany - A record 30,000 attendees will listen to over 200 speakers and see the offerings  some 800 exhibitors at next week's DMEXCO, the tw0-day global conference of the digital media world in Cologne, Germany.

At Cannes in June, we spoke with DMEXCO co-founder Christian...

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(VIDEO) Synching Mobile Ads to TV Commercials, Now as a "Conquest"

(0) Comments | Posted September 8, 2014 | 1:31 PM

LONDON - Civolution, the audio content recognition company (ACR), has been finding traction with partners including the WPP media agency Xaxis in powering the delivery of mobile ads synched to a particular TV commercial.  Here's our interview with Xaxis EMEA CEO Caspar Schlickum on Xaxis Synch, a platform...

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(VIDEO) VivaKi's Hopwood on Programmatic Advertising: "We are on a Tidal Wave of Innovation"

(0) Comments | Posted September 5, 2014 | 6:07 PM

LONDON -  From the emergence of programmatic television selling from  the likes of Sky in the U.K. to innovative ad-synch technologies, to the rapid maturation of the tech stacks of Google, Yahoo, Facebook and Amazon,  the selling of advertising programmatically is quickly accelerating, says Danny Hopwood, Head of Platform...

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(VIDEO) Agency Trading Desks "Are Going to Have to Change Their Pricing Model," Forrester's Richard Joyce

(0) Comments | Posted September 5, 2014 | 6:05 PM

With publishers and advertisers embracing increasingly sophisticated software to buy and sell advertising on an automated basis, the advertising agency trading desks "are going to have look at how they provide value to marketers," says Richard Joyce Senior Analyst at Forrester.   Joyce, who is the primary analyst...

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(VIDEO) AOL to Expand Ad Automated Marketplace with Big Focus on Linear TV

(0) Comments | Posted September 5, 2014 | 6:02 PM

AOL's rapid's development of an automated marketplace, for advertisers and publishers to buy and sell digital ads, will expand  in the year ahead with a big focus on linear TV planning and buying,  says Bob Lord, CEO of AOL Platforms, in this interview with Beet.TV.

Lord predicts consolidation among tech...

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(VIDEO) Mobile, Twitter Marketing Can Amplify TV Ads, SMG's Hocking

(0) Comments | Posted September 4, 2014 | 12:23 PM

LONDON -- When brands use mobile advertising or Twitter advertising, they can amplify their media spend and ROI, says Richard Hocking EMEA director of performance marketing and mobile development at Starcom MediaVest Group, in an interview with Beet.TV.

Twitter can complement TV ads, and brands have seen a 7% rise in awareness from...

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(VIDEO) YuMe Focuses on Traffic Quality, Fraud Education

(0) Comments | Posted September 4, 2014 | 12:21 PM

One of the best ways to combat online ad fraud is to understand the numbers. Online video ad platform YuMe said the issue of viewability is vital in the battle, and ad tech vendors need to be able to report accurately on whether ads were seen, says Jayant...

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(VIDEO) Banker Kawaja: "TAM" is the Huge Upside for AdTech, Beyond Digital Media

(0) Comments | Posted September 4, 2014 | 12:17 PM

While advertising-supported  digital media is quickly growing, there are much larger opportunities for adtech companies.  This exists in the total addressable market (TAM).   This includes e-commerce, retail, e-payments, marketing automation and SAS, says Terence Kawaja, CEO and co-founder of the boutique investment bank LUMA Partners, in this...

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