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Andy Plesser
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Entries by Andy Plesser

(VIDEO) Ericsson Taps Elemental Technologies for "Virtualized Encoder"

(0) Comments | Posted April 22, 2014 | 12:20 PM

LAS VEGAS  - As part of Ericsson's expansion into cloud-based video encoding with its "Virtualized Encoder Solution," it has tapped Portland, Oregon-based Elemental Technologies, the companies announced at the NAB Show.

We sat down with Ericsson's Giles Wilson, Head of TV Compression, for an overview the company's expanding...

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(VIDEO) Buying Traffic Is Not A Four-Letter Word: Taboola's Silberstein

(0) Comments | Posted April 22, 2014 | 12:18 PM

Publishers and brands spend a lot of money trying to draw audiences from other sites and services, whether through social awareness-raising or through marketing efforts. But what audiences do on your site depends very much on where they came from, says an exec from a content discovery engine.

"Referral-based information...

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(VIDEO) A Revolutionary Apple TV? Don't Expect too Much, IDC Analyst Greg Ireland

(0) Comments | Posted April 22, 2014 | 12:16 PM

LAS VEGAS - Over the past four  years,  speculation has been rampant about the entrance of a new Apple hardware/software solution that will revolutionize the IPTV and gaming businesses. But it's not going to happen, cautions industry analyst Greg Ireland, Research Manager at IDC, the this interview with...

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(VIDEO) UGC-Based Broadcast is #1 New Syndicated Show in U.S.

(0) Comments | Posted April 22, 2014 | 12:14 PM

LAS VEGAS - The manpower and resources behind local news have shrunk but the time frames have not, leading to a lot of repetition in news programs, says Phil Alvidrez, executive in charge of production for RightThisMinute, a TV show that publishes online video content - and tells the...

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(VIDEO) Making Content Marketing Accountable To Drive Business, MediaCom's Sean Black Explains

(0) Comments | Posted April 16, 2014 | 2:45 PM

Content marketing has always been a part of advertising, but the big difference is that content is finally accountable, says Sean Black, Managing Partner and Group Digital Director at MediaCom, during an interview for Beet.TV with Paul Kontonis, SVP Strategy & Sales at Collective Digital Studio.

"Content marketing has always...

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(VIDEO) Elemental Technologies Now Powering Video Encoding for BBC iPlayer, Integration with Adobe Primetime

(0) Comments | Posted April 16, 2014 | 2:41 PM

LAS VEGAS - Elemental Technologies, the Portland, Oregon-based video encoding software company is powering the BBC "iPlayer infrastructure," says CEO Sam Blackman, in this interview with Beet.TV at the NAB Show.

For the BBC and other customers, the video encoding happens increasingly in the Amazon "cloud," he explains.  While hardware...

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(VIDEO) Digital Planning will Come to TV Ad Buying, but Not So Fast, Nielsen's Amit Seth

(0) Comments | Posted April 16, 2014 | 2:36 PM

SAN FRANCISCO - While measurement tools like Nielsen's OCR allows TV ad buyers to identify online audiences to match TV buys, which are primarily for "make goods," there are strong headwinds against changing the way that TV ads are sold via upfronts and other conventional means, explains Amit Seth, Global...

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(VIDEO) Live Video Streaming Format MPEG Dash Embraced by Akamai, Google, Adobe, Microsoft others

(0) Comments | Posted April 16, 2014 | 2:32 PM

LAS VEGAS - MPEG Dash - the emerging live video format for cross-platform streaming, has picked up considerable traction over the twelve months with the participation of major players including Google's YouTube, Microsoft's Azure, Adobe Primetime and Akamai, explains Will Law, Chief Media Architect of Akamai, in this...

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(VIDEO) Comcast's thePlatform Unit in Pact with Adobe Primetime

(0) Comments | Posted April 8, 2014 | 12:04 PM

LAS VEGAS  - Comcast's thePlatform, the Seattle-based online video platform, has announced a joint technical and business alliance with Adobe's Primetime solution.   Earlier today we spoke with Marty Roberts, SVP for Sales and Marketing at thePlatform about the alliance.

In this video interview,  talks about...

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(VIDEO) Adobe Announces Video Streaming for Major League Baseball and WWE

(0) Comments | Posted April 8, 2014 | 12:01 PM

LAS VEGAS - Adobe has two new customers for its Adobe Primetime digital video delivery and ad decisioning platform:  Major League Baseball and the World Wrestling Entertainment (WWE),  says Campbell Foster, Director of Marketing for Adobe Primetime in this video interview with Beet.TV

For the MLB, Adobe is powering the...

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(VIDEO) Adobe Announces Support for MPEG-DASH, Showcases 4K

(0) Comments | Posted April 8, 2014 | 11:58 AM

LAS VEGAS - Adobe has announced  support for  both ultra HD or 4K and with MPEG-DASH.   While Adobe's solutions are not yet available, the company is putting its support around the  emerging standards, say Ashley Still, Director of Product & Experience, Video, in this video interview...

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Addressable TV's Roll-Out Will Be Uneven: Nielsen's Seth

(0) Comments | Posted April 7, 2014 | 1:10 AM

SAN FRANCISCO -- Programmatically-driven addressable TV advertising in the digital age is "not a pipe dream" - but it will be realized in some countries sooner than others, says media measurer Nielsen's EVP of global media products, Amit Seth.

Seth tells Beet.TV the opportunity is being approached by both...

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Entertainment Video News Producer HitFix Finds Big Audience

(0) Comments | Posted April 7, 2014 | 1:08 AM

HitFix, a Los Angeles-based producer of entertainment news and reviews, editorially positioned somewhere between Variety and TMZ, has found an enormous audience for its videos with 90 million monthly video views via Web syndication and outdoor media, says Jennifer Sargent, CEO and co-founder in this video interview with Beet.TV

The...

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Times' Clifford Levy: "We are Reimagining the News Experience for the Phone" with New App

(0) Comments | Posted April 7, 2014 | 1:07 AM

Clifford Levy, a two-time Pulitzer Award winning New York Times reporter turned editor, says that this week's  launch of NYT Now app represents the "reimagining of news" on a mobile phone.

Unlike the paper's longstanding App, an elegant firehose of over over 200 daily news stories,...

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News Service 'Storyful,' Acquired by News Corp, is Driving 100 Million Monthly Video Views for Clients

(0) Comments | Posted April 7, 2014 | 1:03 AM

Storyful, the social news verification company that identifies UGC content for many top news organizations,  which was recently acquired by News Corp for  $25 million, is verifying videos for media partners including the New York Times, the BBC and many others which are serving 100 million monthly views...

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(VIDEO) Time Inc. Leveraging First Party Data for Programmatic Ad Efforts

(0) Comments | Posted March 31, 2014 | 12:53 PM

SAN FRANCISCO - With first party data on some 150 million consumers, Time Inc. is using that data to serve advertising programmatically, explains Patrick Landi, Executive Director of Programmatic Sales at Time Inc., this interview with Beet.TV

Also in the interview, he speaks about the emergence of private marketplaces, linking...

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(VIDEO) The Huffington Post Plans Launch in India

(0) Comments | Posted March 31, 2014 | 12:35 PM

LONDON - The Huffington is registering 44 percent of it's traffic from outside the United States via it 11 international editions, which adds up to over 92 million unique visitors, says Jimmy Maymann, CEO of the Huffington Post, in this video interview with Beet.TV.  The company plans expand...

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(VIDEO) BBC Set to Go All Digital with Youth Network "BBC Three," Ralph Rivera Explains

(0) Comments | Posted March 31, 2014 | 12:31 PM

LONDON - The BBC's proposal to close its linear youth TV channel BBC Three in the UK but to go on publishing its shows online under the same brand will have little impact for a service already heavily consumed online, says the corporation's future media director.

"The BBC...

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(VIDEO) Guardian CEO Andrew Miller: 'Journalism Is On The Rise Again'

(0) Comments | Posted March 31, 2014 | 12:26 PM

LONDON - The Guardian's publisher will post annual digital revenue up by a quarter to over £70 million ($116 million) for the year ending March, CEO Andrew Miller tells Beet.TV.

Although many in the industry report worsening ad rates, the Guardian Media Group CEO says: "We're seeing a hardening...

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BuzzFeed's Perelman, We Offer Video Scale To Brands

(0) Comments | Posted March 27, 2014 | 5:04 PM

LONDON - BuzzFeed's commercial stock in trade is offering sponsored editorial articles to brand marketers. Now it is extending the offering to digital videos.

"We've done roughly 1,300 videos, 20% of them have over a million views." says the publisher's agency strategy VP Jonathan Perelman, who...

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