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Andy Plesser
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Entries by Andy Plesser

(VIDEO) Millennials Will Transform the Way Agencies Work: JWT's Jeffrey

(0) Comments | Posted July 24, 2015 | 3:45 PM

When considering setbacks over the course of his career, J. Walter Thompson's Non-Executive Chairman Bob Jeffrey thinks of losing accounts, which he always took "very personally and emotionally."

In particular, he remembers when the agency lost most of its Microsoft business.

"That was very painful because I thought we...

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(VIDEO) WPP's Sorrell Wants Nikkei to Make FT More Ad-Friendly

(0) Comments | Posted July 24, 2015 | 3:15 PM

It was a WPP agency that devised The Financial Times' once-famous marketing slogan, "No FT, no comment." So, what does WPP CEO Sir Martin Sorrell think of Pearson's sale of its newspaper to Japan's Nikkei for £844m ($1.3bn) this week?

Speaking with Beet.TV in this video interview, Sorrell urges Nikkei...

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(VIDEO) The Future Is the Vast, Unconnected World: Facebook's Everson

(0) Comments | Posted July 22, 2015 | 4:20 PM

These days, Pets.com is part of Internet folklore - an early dot.com juggernaut that, in its mission to sell pet supplies direct to consumers, burned bright, launching in August 1998 and going from an IPO to liquidation in 268 days.

Carolyn Everson remembers the site with horror, too - but, for different reasons. Everson says...

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(VIDEO) Oculus, Microsoft HoloLens, Snapchat and the Inevitable Transformation of Media: Daily Mail's Steinberg

(0) Comments | Posted July 22, 2015 | 4:09 PM

CANNES -- When considering the future of media over the next decade, the Daily Mail's North America CEO Jon Steinberg thinks we have to be open to what may have seemed impossible even two years ago.

"When I look at my 6-year-old daughter, I'm pretty sure she's not going...

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(VIDEO) Social Media Is Driving Global TV Advertising, FOX's Liz Dolan

(0) Comments | Posted July 21, 2015 | 1:21 PM

CANNES - We are living in the "golden age" of television which is being populated by an unprecedented amount of premium programming, says Liz Dolan CMO of Fox International Channels.   For advertisers, this represents new opportunities - including powerful brand association with shows via social media, she explains.

...
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(VIDEO) UniWorld's Byron Lewis On How a Radio Soap Opera Saved His Agency

(0) Comments | Posted July 21, 2015 | 1:20 PM

Byron Lewis formed UniWorld Group, an African-American and multi-cultural agency, in 1969. But seven or eight years later, his venture capital was running out, and the agency was failing to make enough money to keep the lights on.

One big problem the agency had been up against was that...

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(VIDEO) Addressable TV Poised to Crack the $70 Billion Market

(0) Comments | Posted July 21, 2015 | 1:20 PM

CANNES -- Addressable TV has been in development for the last decade, but only now is it beginning to reach scale. That means that gross ratings points, or GRPs, may be starting to become obsolete.

"You know what's really silly?" says Michael Bologna, president of GroupM's Modi Media, in a panel...

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(VIDEO) Weather's David Kenny On Why Averages Aren't Useful in Data Analysis

(0) Comments | Posted July 21, 2015 | 1:20 PM

CANNES -- In one form or another, David Kenny's career has been all about data, from the advertiser, agency and publisher perspective.

Now The Weather Company's CEO and chairman, Kenny was previously a president at Akamai, a managing partner of VivaKi, and a founder of Digitas. In his first...

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(VIDEO) Time Inc. CEO Ripp Sees Media Future 'All Up For Grabs'

(0) Comments | Posted July 16, 2015 | 12:20 PM

CANNES - Joe Ripp has seen about as many incarnations of Time Inc. as there have been in the digital era. Joining in 1985 as an assistant comptroller, he eventually became SVP, CFO treasurer of the company in 1993 and, a few years later, served a AOL vice-chairman until 2004.

...
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(VIDEO) The Unexpected "Delight" of Mobile AutoPlay Video on Facebook, Carolyn Everson Explains

(0) Comments | Posted July 16, 2015 | 12:14 PM

Historically, video ads that start automatically on the desktop has been seen as an annoyance.  On mobile device, in the Facebook news feed, it is a "delight" says Facebook's global ad sales chief Carolyn Everson in this interview with Beet.TV

Everson says that new forms of advertising, which...

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(VIDEO) Ad Agencies Will Have Renaissance Amid Math and Magic: iHeartRadio's Pittman

(0) Comments | Posted July 16, 2015 | 12:01 PM

CANNES  -- Over the last year, with more brands embracing ad tech platforms to undertake advertising activity themselves, and as more top-tier brands put their agency accounts back out to review, many have begun to wonder - is the ad agency over?

But Bob Pittman doesn't see it that way. Pittman,...

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(VIDEO) Weather Company Charges Into Mobile Video, Buoyed by Data

(0) Comments | Posted July 14, 2015 | 10:51 AM

CANNES -- One of the biggest benefits of data is that it can personalize the media business, especially through video, says David Kenny, Chairman and CEO at the Weather Company, in this interview with Beet.TV  from the Cannes Lions Festival. "Weather is this place that is very personal, very local, uses enormous amounts...

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(VIDEO) From Data-Informed To Fully Addressable: Videology's Ferber

(0) Comments | Posted July 14, 2015 | 10:50 AM

CANNES -- The CEO of video ad planning, buying and execution tech platform Videology acknowledges, right now: "The vast majority of television-based media is not fully addressable."

So he imagines a world where, today, technology supports TV ad buying that is merely "data-informed", evolving later "all the way up to fully...

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(VIDEO) BBC News Moves With 'Sticky Video' Times: Davies

(0) Comments | Posted July 14, 2015 | 10:49 AM

CANNES -- BBC News has managed to mix online video and text since the late 1990s. But why keep the two separate? Now the organization is ensuring both are on-screen at the same time, launching a product called "stick video".

"The idea is that the video player moves with you on...

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(VIDEO) Facebook Launches Partner Video Monetization based on Engagement

(0) Comments | Posted July 14, 2015 | 10:49 AM

Facebook has launched an "alpha" version of a revenue share scenario with video producers.   The split is based on consumer interaction with the video, explains Carolyn Everson, VP of Global Marketing Solutions in this video interview with Beet.TV

The arrangement is quite new and there is "no...

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(VIDEO) Media Reviews Come Down to Pricing, Trust and Transparency Concerns, BofA's Paskalis

(0) Comments | Posted July 10, 2015 | 8:51 AM

CANNES -- The large number of media accounts currently up for review comes down largely to issues of pricing, trust and transparency, according to Lou Paskalis, Bank of America's SVP-Global Media Investment.

"We are in an upheaval we've never seen before in this business, and marketers realize they need a new...

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(VIDEO) Strong Buying with Great Efficiency are Top Tools for Brands, Mindshare's Bitterman

(0) Comments | Posted July 10, 2015 | 8:50 AM

CANNES -- This summer has become known as the season for media agency pitches, and clients are most eager for "tools and people," says Jordan Bitterman, Chief Strategist of Mindshare NA.  "Most of the clients are public companies and they are in a cycle. There are three times a year...

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(VIDEO) Daily Mail Leans on Video for Views, Engagement, Steinberg explains

(0) Comments | Posted July 10, 2015 | 8:49 AM

CANNES -- Video has become a core focus of Daily Mail's news service, says Jon Steinberg, CEO of Daily Mail North America, in this segment recorded the Cannes Lions Festival.

Daily Mail generates 80 million video views each month, and licenses videos from AP, Reuters, Getty and others, with one million...

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(VIDEO) TV Isn't Dead: Viewership Decline is Due to "Broken" Audience Measurement, GroupM's Gotlieb

(0) Comments | Posted July 10, 2015 | 8:49 AM

CANNES -  Something dramatic happened to TV viewing about 18 months ago: Aggregate viewing dropped.  This has happened in large part as audiences moved  to video-on-demand and the measurement services which have not been up to the task, says Irwin Gotlieb, chairman of WPP's GroupM unit.

He says that some 70 percent of...

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(VIDEO) Hulu's Hopkins: We are the Biggest Ad-Supported Video Play in the Living Room

(0) Comments | Posted July 9, 2015 | 7:32 AM

CANNES -  Hulu, the giant video portal supported by three of the four U.S. television networks, has become the biggest ad-supported, IP-delivered platform in the living room, says Mike Hopkins, CEO in this interview with Beet.TV

Regarding advertising, he says that Hulu has found the right mix of targeting ads...

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