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Andy Plesser

Entries by Andy Plesser

(VIDEO) Castree On Videology's "Sand, Rocks & Boulders"

(0) Comments | Posted November 25, 2015 | 10:24 AM

FORT LAUDERDALE -- It's one of the major ad tech vendors promising to define the emerging video advertising space. But what is going on at Videology lately? The way North America MD Tim Castree describes, Videology is a little bit like geology...

  • "Sand -- How we...

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(VIDEO) How Simulmedia Tracks The ROI Of Linear TV: VP Storan

(0) Comments | Posted November 25, 2015 | 10:23 AM

FORT LAUDERDALE -- It may be old-fashioned linear TV, but that doesn't mean you can't bring internet-like next-gen ad measurement to the 'ol box.

That's what Simulmedia, the ad technology vendor, is doing. Although the company focuses on helping clients find the best inventory in linear television, not online video...

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(VIDEO) Cut The Fraud Bull From Ad Pricing: GroupM's Gotlieb

(0) Comments | Posted November 25, 2015 | 10:21 AM

If you want to price digital advertising appropriately, don't just look at the rapidly-growing supply of inventory, look beneath the surface for what is really real. That's according to veteran ad exec Irwin Gotlieb, the chairman of ad group GroupM.

"Supply measured without taking in to account things like...

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(VIDEO) Data Will Set Context Free: SMG's Scheppach

(0) Comments | Posted November 25, 2015 | 10:20 AM

Advertisers are getting excited by the possibilities for super-targeted TV marketing promised by new ad tech platforms. In fact, to many, it looks like the days of traditional TV ads, which are bought against the context of demographic audience profiles, are numbered. But things are set for a correction, says one...

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(VIDEO) Two Steps To Scaling Addressable TV Heights: Invision's Marshall

(0) Comments | Posted November 25, 2015 | 10:20 AM

FORT LAUDERDALE -- This year, the promise of "addressable TV", allowing advertisers to target individual TV sets, became a reality. But it remains just a slither of a US TV industry that is worth circa $75 billion.

"There's two parts to scaleability with addressable:," says Invision CEO Steve Marshall, whose...

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(VIDEO) Adobe Primetime's Prime Targets For 2016

(0) Comments | Posted November 16, 2015 | 3:12 PM

FORT LAUDERDALE -- Adobe has spent the last couple of years getting its Primetime suite in to shape to help broadcasters deliver multi-screen video. So what does the year ahead hold?

In this video interview with Beet.TV, Adobe Primetime business development director Jim Bennette says the team has three priorities for 2016:

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(VIDEO) 'Creative Versioning' For TV Ads Is Here And Now: GroupM's Gotlieb

(0) Comments | Posted November 16, 2015 | 3:11 PM

The talk in ad land is all about when advertisers will get to deliver super-targed, hyper-optimized TV ads with digital precision. But don't wait for that day - it's already arrived, says a top agency boss.

"We do dynamic creative optimization on the fly based on each individual's specific history,"...

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(VIDEO) UK's Sky Taps Videology for Programmatic Video Ad Solution

(0) Comments | Posted November 16, 2015 | 3:11 PM

FORT LAUDERDALE - Sky, the U.K. satellite TV operator, has selected Videology to provide services to automate and manage its "converged video advertising solution," the companies announced today.

Last week at the Beet.TV executive retreat, we interviewed Videology CEO Scott Ferber about the the emergence of "agnostic" video...

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(VIDEO) How Nielsen Helps Networks & Brands Understand Social Viewing

(0) Comments | Posted November 10, 2015 | 10:20 AM

These days, TV viewers aren't glued only to big-screen programming - or the ads that run on them. But that doesn't mean brands can't reach consumers all the same. The mobile screens in their palms are also being used to better understand engagement.

A range of software and data providers is helping brands to...

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(VIDEO) Digital Ads For Legacy TV To Take Off In 2017: Videa's Williams

(0) Comments | Posted November 10, 2015 | 10:19 AM

A wave of technology companies is helping advertisers turn traditional TV in to a digital medium, by mashing together data sources and ad slots to enable internet-style consumer targeting. But don't expect the new practice to become commonplace this year, or even next.

"We've come a long way, but adoption is still really...

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(VIDEO) TV's Not Dead, We Can Prove Its Worth: Simulmedia's Piccone

(0) Comments | Posted November 10, 2015 | 10:19 AM

It's now a digital advertising world - but that is far from meaning good 'ol TV is on the shelf, overtaken, when it comes to measuring the relative performance of media spend, says an ad tech exec.

"With the whole mantra that 'television is dead', actually, what...

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(VIDEO) WPP Taps Brian Lesser as CEO of GroupM North America, Rob Norman Named Chairman

(0) Comments | Posted November 6, 2015 | 12:43 PM

GroupM, the giant media agency unit of WPP, has named Brian Lesser as CEO of North America, succeeding Kelly Clark, the company announced on Thursday.   Lesser presently serves as CEO of Xaxis, the data and and digital media buying unit of WPP.

Succeeding Lesser at Xaxis as CEO will be...

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(VIDEO) Fox Debuts "Engagement Advertising" on Hulu Powered by true[X]

(0) Comments | Posted November 3, 2015 | 7:05 PM

Fox announced  plans today to offer consumers of its shows on Hulu the opportunity to watch less ads by interacting with one "engagement" ad.   The technology platform for the engagement ad is true[X] - a video adtech company that was acquired by 21st Century Fox last...

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(VIDEO) AOL Touts Creative Advertising Delivered in Real-Time

(0) Comments | Posted November 3, 2015 | 6:06 PM

Data will drive the effective customization of advertising and will measure its impact, says David Miller, VP for Ad Management, in explaining the value of the recently introduced ONE by AOL for Advertisers.  The creative process will happen in real-time, he notes.

You can find this...

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(VIDEO) Experian is the 'Hub' for Addressable TV

(0) Comments | Posted November 3, 2015 | 6:06 PM

Data and technology provider Experian Marketing Services is the "hub" for the growth of addressable advertising.  It has arrangements with marketers and key cable and satellite operators who deliver addressable TV advertising, explains Brienna Pinnow, who leads Experian Marketing Services' addressable advertising products.

Demand for addressable...
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(VIDEO) All Boats Rise On Publishers' Programmatic Partnerships: Rubicon Project's Novak

(0) Comments | Posted November 2, 2015 | 2:05 PM

News publishers are famously competitive. So why would they team up to sell advertising? Because, in a world of opportunity, sometimes you need to partner to grow, says Rubicon Project's chief marketer.

"We've seen it primarily outside the United States but also inside the United States with local papers," Mari...

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(VIDEO) The End Of The Advertising Era Is Upon Us: BoA's Paskalis

(0) Comments | Posted November 2, 2015 | 2:03 PM

Lou Paskalis sees a world, not too far from now, in which advertising as an industry is over. Media evolution is coming to necessitate a shift in the way brands reach consumers, from old broadcast to as era in which they must work hard using content to engage.

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(VIDEO) One-to-One Data Will Change the Television Business, WPP's Irwin Gotlieb

(0) Comments | Posted November 2, 2015 | 2:03 PM

The availability of one-on-one data for marketers, driven by the recent comScore/Rentrak merger, will fundamentally transform advertising decisioning and  insight into consumer behavior, says Irwin Gotlieb, Chairman of GroupM, the media agency unit of WPP.

He shares his views on advanced TV and data with Maria Mandel...

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(VIDEO) Ad Blocking Now Mainstream But Needs Nuance: Ghostery's Tillman

(0) Comments | Posted October 30, 2015 | 11:43 AM

One of the leading companies powering content blocking software admits it was wrong to let users of one mobile ad blocking application block all mobile ads - but the fact so many users did is indicative of the state mobile advertisers have put themselves in.

Ghostery makes a browser add-on...

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(VIDEO) Should Brands Make Content People Would Pay For?

(0) Comments | Posted October 30, 2015 | 11:42 AM

Yes; these days, brands are enthusiastically creating "content", the material publishers used to call editorial, in a bid to blend in and influence consumers.

But what is the real place of "content" in a marketer strategy? And are they prepared to to the next step - to create content that's...

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