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Andy Plesser
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Entries by Andy Plesser

(VIDEO) Martin Sorrell: Investment in AppNexus Allows WPP to Compete With Google and Facebook

(0) Comments | Posted September 30, 2014 | 5:54 PM

With its recent investment and technology exchange with AppNexus, WPP will  have the technology platform to compete against companies like Google's DoubleClick and Facebook's Atlas, says Sir Martin Sorrell, WPP chief executive, in this interview with Beet.TV  He says that Google and Facebook are "media owners" much as...

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Facebook Targets Publishers for Mobile Ad Delivery with LiveRail Acquisition (VIDEO)

(0) Comments | Posted September 28, 2014 | 12:31 AM

With its recent acquisition of LiveRail, an enterprise software company that manages programmatic video ad sales for publishers, Facebook is embracing a big opportunity to service publishers -- and, with a particular emphasis on delivering mobile ads, explains Brian Boland, VP for Ads Product Marketing and Ad Tech, in...

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(VIDEO) Addressable TV Ads Are 'Holy Grail': Videology's Scott Ferber

(0) Comments | Posted September 26, 2014 | 4:37 PM

COLOGNE -- Imagine the highly targeted advertising the web is great at plus the broad reach that only ye olde TV can deliver. Old-fashioned broadcasters have long resisted but are now warming to the idea, says one online video technology boss.

"The IP capabilities are so great right now, that...

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DMEXCO 2014 Neue Standards erreichen: UM's Weisbrich

(0) Comments | Posted September 25, 2014 | 3:21 PM

KÖLN - "Die DMEXCO hat einen neuen Standard erreicht", sagt Sven Weisbrich, CEO von Universal McCann in Deutschland. "Dieses Jahr ist sie über ihre Grenzen an Größe und Besuchern hinausgewachsen."

"Sie hat jetzt das gleiche Level wie zum Beispiel die CES erreicht. Kunden, Verleger und Partner können auf einem Business...

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Der CEO von SMG Deutschland über das Wachstum von mobiler Videonutzung

(0) Comments | Posted September 25, 2014 | 3:20 PM

KÖLN - "Es steht heute fest, dass sowohl Konsumenten als auch Werbetreibende das Internet auf Handys nutzen", sagt Stefan Uhl, CEO von SMG Deutschland. "Vor ein oder zwei Jahren war es undenkbar, dass zum Beispiel die 'Ice Bucket Challenge' - auch weil es so einfach ist, mobil Videos hochzuladen - solch...

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(VIDEO) Adobe's "Marketing Cloud" Explained

(0) Comments | Posted September 24, 2014 | 4:56 PM

COLOGNE - Who'd be a marketer these days? With device fragmentation, channel proliferation and the up-ending of the traditional "funnel" comes a whole set of challenges, says Adobe strategy VP Suresh Vittal.

At the DMEXCO conference, Vittal's company announced a deal in which all of Publicis' agencies will have access to...

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(VIDEO) WPP Ups Investment in AppNexus as "The only alternative to align with Facebook or Google," Martin Sorrell

(0) Comments | Posted September 22, 2014 | 6:20 PM

WPP, the world's largest adverting holding company is upping its investment in ad tech company AppNexus with a $25 million investment and will use the AppNexus technology to sell ads, the companies announced today.

In an interview with the Wall Street Journal, WPP CEO Martin Sorrell...

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(VIDEO) "AdBlocking Goes Mainstream" and Video Publishers are Severely Impacted, PageFair/Adobe Study Finds

(0) Comments | Posted September 22, 2014 | 6:18 PM

COLOGNE - The use of adblocking software by consumers, which disables banner ads also disables in-stream video ads, is on a rapid increase.   Some 27 percent of U.S. Internet users use some sort of adblocking solution when browsing, according to a study done by Dublin-based PageFair in...

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(VIDEO) Opera Sees HTML5 As Cure For Video Fragmentation

(0) Comments | Posted September 19, 2014 | 3:58 PM

AMSTERDAM -- Everyone knows how splintered the online video industry is. Opera Software, a veteran web browser maker, reckons TV can learn a thing or two from web standards.

"The big problem in the TV market is, everything is fragmented," Opera Software product management VP Frode Hernes tells Beet.TV in...

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(VIDEO) Premium And Long-Tail Video Are Blending: Brightcove's Jain

(0) Comments | Posted September 19, 2014 | 3:58 PM

AMSTERDAM -- The highs and lows of video content production are colliding as amateur and pro-am producers start making output that looks increasingly good to broadcast execs.

"One really interesting thing is the democratization of content," Brightcove media SVP and GM Anil Jain tells Beet.TV in this video interview recorded...

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(VIDEO) Programmatic Video 'Three Years Behind Display': Videoplaza's Muehle

(0) Comments | Posted September 19, 2014 | 3:53 PM

AMSTERDAM - So-called "programmatic" techniques for controlling and targeting online ad trading are already revolutionizing sales of static display ads; but video is later to the ad-tech party.

Display has been like this for a while. Video is two to three years behind," London- and Stockholm-based video ad platform Videoplaza's...

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(VIDEO) BuzzFeed's Jonah Peretti: Native Advertising is Not Easy

(0) Comments | Posted September 15, 2014 | 1:29 PM

COLOGNE - BuzzFeed, has pioneered "native advertising" as it has long eschewed conventional display banners.  While "native" is widely cited as an emerging monetization strategy for publishers, it's not easy to do, there is a "high bar" to reach success, says Jonah Peretti, CEO and founder of BuzzFeed, in this...

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(VIDEO) Brightcove Announces "Fastest" Video Player at IBC Show

(0) Comments | Posted September 15, 2014 | 1:25 PM

AMSTERDAM - Brightcove, the big global  provider of video management and delivery services, has launched its first stand-alone video player, which is the "fastest" to load, says David Mendels, CEO in this interview with Beet.TV

He states that the Brightcove player is the second most widely used video...

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(VIDEO) Google's Chip Hall Reveals 'The Programmatic Playbook'

(0) Comments | Posted September 15, 2014 | 1:22 PM

COLOGNE, Germany - Google's DoubleClick Ad Exchange buyer development head thinks he has the recipe to create "a very nice virtuous cycle where every (ad) impression is smarter than the last".

Chip Hall calls it "the programmatic playbook, and he tells Beet.TV about the five steps in this video...

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(VIDEO) DMEXCO 2014 Sees Dramatic Growth: Co-Founder Christian Muche

(0) Comments | Posted September 15, 2014 | 1:18 PM

KÖLN - While the original concept for DMEXCO - part trade show, part conference - hasn't changed since its inception, the digital marketing exposition and conference (from which it gleans its name) has continued to grow organically - and dramatically, says Christian Muche, c0-founder and director of business development and strategy for DMEXCO.

...
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(VIDEO) Programmatic Will Boost, Not Decrease, TV Ad Value: Mondelez' Bough

(0) Comments | Posted September 15, 2014 | 1:14 PM

COLOGNE, Germany -- The injection of "programmatic" ad-trading automation and control in to linear TV will likely increase, not diminish, the value of traditional TV ads, says one of the world's top marketers.

"All of a sudden, certain media slots on linear (will) become way more valuable," snack food brand Mondelez...

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(VIDEO) BuzzFeed Going Hollywood in a Big Way, Jonah Peretti explains

(0) Comments | Posted September 12, 2014 | 11:32 AM

COLOGNE, Germany -  BuzzFeed is quickly growing its video audience to some 400 million monthly views says Jonah Peretti, founder and CEO  in this interview with Beet.TV.  It has build a substantial Hollywood production center with over 100 employees and will be expanding the scope of its video offering.  This...

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(VIDEO) How to Connect the Big Data, IPG's Russell Marsh explains

(0) Comments | Posted September 11, 2014 | 6:53 PM

COLOGNE -- The challenge with data is not the sheer volume of information available today. The hurdle with "big data" is knowing what to do with it, says Russell Marsh, Global Chief Data Officer at IPG Mediabrands in an interview with Beet.TV.

"It's all about how to connect the data points," he...

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(VIDEO) Google's Ben Barokas: Data Is King In Video Boom

(0) Comments | Posted September 11, 2014 | 6:52 PM

COLOGNE, Germany -- If "data is the new oil" when it comes to advertising, Google is sitting on a geyser - but it's happy to let customers tap rivals' supply lines, too.

Ben Barokas, GM for Marketplace Development,  sees the emerging digital ad landscape this way, he tells Beet.TV in...

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(VIDEO) IPTV Even Better Than Mobile for Music's Vevo

(0) Comments | Posted September 11, 2014 | 6:51 PM

COLOGNE, Germany -  Mobile better, IPTV best. That's the equation for music video brand Vevo. Whilst mobile viewing has boomed for the service, which is the modern inheritor of MTV's crown, the lounge is a more engaging space.

"We're pretty well 50/50 (viewed) mobile and other devices," Vevo international SVP...

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