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Andy Plesser
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Entries by Andy Plesser

(VIDEO) Addressable TV Advertising is Here, Finally, says AT&T's AdWorks Dunsche

(0) Comments | Posted July 3, 2015 | 7:45 AM

CANNES - No longer pie-in-the sky, the long-anticipated technology enabling brands to deliver TV ads  to specific households is finally becoming a reality for cable and satellite operators including AT&T, says Maria Mandel Dunsche VP of Marketing for AT&T AdWorks, in this interview with Beet.TV

Not only are brands delivering...

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(VIDEO) "Xaxis Sync" Reached Short List at Cannes Lions: Caspar Schlickum Explains Why it Matters

(0) Comments | Posted July 3, 2015 | 7:44 AM

CANNES - Powering real-time advertising buying is determined  by a number of signals, including data on which commercials are being aired at a particular time.

Xaxis, the automated media buying unit of GroupM, launched a product last year called Xaxis Sync. It  synchronizes TV ads and serves related ads...

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(VIDEO) Video and Mobile Primed for Media Disruption, Havas' Dominique Delport

(0) Comments | Posted July 3, 2015 | 7:44 AM

CANNES -- Video will become ubiquitous and will disrupt many aspects of the media landscape, says Dominique Delport, Global Managing Director of Havas Media Group, in this interview with Beet.TV about the future of video advertising.

Consumers are engaging with video on nearly every platform and service across most digital devices, he says....

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(VIDEO) Publicis' Lévy Says, In Future, 'Ideas Will Be King'

(0) Comments | Posted July 3, 2015 | 7:44 AM

The whole of the communications business is being shaken up - and yet, one thing will remain exactly the same.

"In 10 years time, as today, ideas will be king," according to ad agency holding group Publicis' CEO Maurice Lévy.

Speaking with Beet.TV, he envisages a future industry in which digital...

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(VIDEO) Havas Embraces Wave of Big Marketer Media Reviews

(0) Comments | Posted July 3, 2015 | 7:30 AM

CANNES --  As advertisers analyze the effectiveness of their media spends, many are also asking if they are with the right agency. "Many CPG advertisers are all looking at an increase in the digital mix and global media mix and are checking and validating the TV dollars to see...

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(VIDEO) BBC Worldwide's Gibson Taps Newsroom Values To Tell Brand Stories

(0) Comments | Posted July 3, 2015 | 7:30 AM

CANNES -- Over the last year, Beet.TV has been reporting on BBC Worldwide's growing branded content initiative. Now the organization is formalising its offering in a new unit.

Announced at Cannes Lions, BBC StoryWorks is the name of the content marketing that will have offices in Singapore, Sydney, New York and...

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(VIDEO) GroupM's Gotlieb Says Reviews Often Happen When Agencies 'Over-Promise'

(0) Comments | Posted July 3, 2015 | 7:30 AM

CANNES -- According to GroupM Chairman Irwin Gotlieb, many media reviews are happening at least in part because of a bad habit agencies have developed of promising too much.

"Everything comes home to roost eventually," says Gotlieb in an interview with BeetTV at Cannes this week. "Those who over-promise massively...

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(VIDEO) TubeMogul's Wilson Wants To Dismantle Video Silos

(0) Comments | Posted July 3, 2015 | 7:29 AM

CANNES -- Today, ads on TV, internet video and mobile video, by and large, have to be bought separately. But that fact is changing, with many vendors wanting to help advertisers make one buy across multiple channels. TubeMogul is amongst those vendors.

"Right now, we do a really job at automating the...

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(VIDEO) WPP Launches Content Agency with Daily Mail and Snapchat

(0) Comments | Posted June 23, 2015 | 3:49 PM

CANNES - WPP is "placing its bets" with a variety of investments and initiatives outside what has been typically been a media holding company, explains CEO Sir Martin Sorrell in this interview with Beet.TV  The latest is a content creation agency created in alliance with Daily Mail and Snapchat, the company...

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Ogilvy's Shelly Lazarus on How Losing Accounts Always Feels Personal (VIDEO)

(0) Comments | Posted June 22, 2015 | 12:14 AM

Though people often say "it's not personal, it's business," it was always personal for Shelly Lazarus when Ogilvy & Mather lost an account.

"What I learned was you had to have the resilience to bounce back and to say we are really good at what we do, we add value,...

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Gender Inequality Moves Center Stage at Cannes Lions with Glass Lion Award (VIDEO)

(0) Comments | Posted June 22, 2015 | 12:12 AM

From a backstage conversation at last year's Cannes Lions with Facebook COO Sheryl Sandberg, the festival for the first time will recognize the impact of gender inequality on creativity, explains Philip Thomas, CEO  of the Cannes Lions Festival, in this interview with Beet.TV  The award is called the Glass Lion.

...
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(VIDEO) "This Is the Year of Addressable TV, It Is Totally Transformational": GroupM's Gotlieb

(0) Comments | Posted June 18, 2015 | 9:09 AM

The opportunity for advertisers to deliver TV ads to specific homes, via cable and satellite boxes and connected TV's is "totally transformational" and it is happening now, says Irwin Gotlieb, Chairman of GroupM, WPP's media buying umbrella group.  He says the media industry of the future will see 2015 as the...

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(VIDEO) Three Biggest Ad Trends by SMG CEO Desmond

(0) Comments | Posted June 18, 2015 | 9:09 AM

CHICAGO -- What are the biggest and most exciting trends affecting advertising and communication today? Mobile, quicker time to sale, and the fusion of creative advertising by customer data, according to the boss of one of the world's biggest ad agencies.

Speaking with Beet.TV in this interview ahead of her visit...

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(VIDEO) Mindshare's Malmad on Emerging Media Opportunities in Wearables

(0) Comments | Posted June 18, 2015 | 9:07 AM

Be prepared for wearables to take on a bigger role in the advertising business and with consumers. That's why agencies such as Mindshare are devoting significant resources to this emerging market, via partnerships with companies like Apple as well as through internal research. "We are looking at how consumers are...

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(VIDEO) Cablevision Finds Success With Census-Level, Impression-Based Ads

(0) Comments | Posted June 16, 2015 | 10:23 AM

Addressable advertising can yield huge new opportunities in TV with "impression-based selling," says Kristin Dolan, Chief Operating Officer of Cablevision Systems Corporation, in this interview with Beet.TV. The cable operator has been selling ads with this type of census-level data for the last 18 months, using the access it has...

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(VIDEO) AppNexus' Brian O'Kelley on Starting Over and Finding Success

(0) Comments | Posted June 15, 2015 | 3:36 PM

When Brian O'Kelley was fired from Right Media after its sale to Yahoo because of a major disagreement about the direction the company had been being taken in, he considered whether he should retire or maybe become a venture capitalist.

Instead, later in 2007, he decided to start something new.

...
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(VIDEO) Success and Failure Are Two Sides of Same Coin: AOL's Armstrong

(0) Comments | Posted June 15, 2015 | 1:59 PM

Today, Tim Armstrong is credited with having turned around one media company, as the resurrection and recent sale of AOL suggests. But, in 1993, when a 23-year-old Armstrong was embarking on his first foray in to the media business, things weren't quite so rosy.

Fresh out of a six-month stint in...

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(VIDEO) Fexy Media Hungry To Roll Up Lifestyle Video For Millennials

(0) Comments | Posted June 15, 2015 | 1:58 PM

Last week's acquisition of SeriousEats and RoadFood by newcomer publishing house Fexy Media was just the start.

Formed by husband-and-wide team Cliff and Lisa Sharples following Lisa's steering, as CEO, of AllRecipes to a $175 million acquisition by Meredith, Seattle-based Fexy plans more acquisitions of its own.

"We...

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(VIDEO) To Find Success, "Embrace Failure," Laura Desmond Urges

(0) Comments | Posted June 15, 2015 | 1:57 PM

CHICAGO -- Embrace failure.

It's often possible to learn more from mistakes and pitfalls than from victories. That's the advice of Laura Desmond, CEO of Starcom MediaVest Group in this deep-dive interview with Beet.TV about her strategy and approach to her career in the advertising business over the last few decades.

...
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(VIDEO) Facebook's Atlas Has Now Integrated with (Nearly) All Ad Holding Companies, Jakubowski

(0) Comments | Posted June 15, 2015 | 1:56 PM

Last fall, following its acquisition of Atlas from Microsoft, Facebook announced its reboot of Atlas as a cross-device ad targeting solution. Today, the social network is switching many of its advertisings over to that system.

"We've signed deals with five of the six holding companies. We are actively onboarding clients...

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