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Andy Plesser
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Entries by Andy Plesser

(VIDEO) Fox's Marchese: Giving TV Viewers Choices Makes Them Appreciate Ads

(0) Comments | Posted June 26, 2016 | 8:35 PM

CANNES - Letting television viewers choose a reduced advertising load is overwhelmingly positive for Fox Networks, which offers a "choice card" whose most popular offering is an interactive, immersive ad instead of multiple ads.

According to Joe Marchese, President of Advanced Advertising Products at Fox Networks Group, "over 80 percent...

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(VIDEO) CNN Chief Zucker: With Original Programming, Not Just A News Network

(0) Comments | Posted June 26, 2016 | 8:32 PM

CANNES - Original CNN programs like "Anthony Bourdain: Parts Unknown" and "The Hunt with John Walsh" has given the network "an entirely new dimension"--along with a whole new audience and advertiser slate, says CNN Worldwide President Jeff Zucker. In an interview with Beet.TV, Zucker says that CNN "is a very...

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(VIDEO) Data Helps Creative To Resonate With Consumer Targets: comScore's Fetters

(0) Comments | Posted June 26, 2016 | 8:30 PM

CANNES - What do Taylor Swift and Sarah Palin have in common? They're both between the ages of 25 and 54--a heretofore one-size-fits all demographic for brands like Special K but a meaningless metric for today's more precise targeting, says Aaron Fetters, SVP of Marketing Solutions at measurement and analytics...

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(VIDEO) NBCU's Wurtzel: The Olympics Represent A 'Research Dream'

(0) Comments | Posted June 26, 2016 | 8:30 PM

If self-proclaimed "research geek" Alan Wurtzel could create a new Olympic sport, it might very well be called Synchronized Cross-Platform Measurement. In the walkup to the Summer Games in Rio, the president of Research & Media Development at NBCUniversal says the Olympics are a unique opportunity to glimpse the future...

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(VIDEO) ConvertMedia's Naveh: Dynamic Versus Fixed Real Estate, Not 'Race To Bottom'

(0) Comments | Posted June 26, 2016 | 8:28 PM

CANNES - When it comes to selling ads, can web publishers make more money by doing less? The co-founder and CEO of ConvertMedia thinks so, citing a "race to the bottom" with fixed banner ads.

Yoav Naveh, who heads the outstream video supply side platform, believes publishers became fixated...

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(VIDEO) Time Inc. CEO Ripp: Magazines Excel At Reader Engagement And ROI

(0) Comments | Posted June 26, 2016 | 8:28 PM

CANNES - Believing that so much advertising has become noise, Time Inc. CEO Joe Ripp thinks the best way for advertisers to engage with consumers is to engage with the best story tellers. No surprise that they include magazine editors.

In an interview with Beet.TV, Ripp extols the virtues of...

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(VIDEO) Teads Brings Outstream Video To Google, Facebook Mobile Platforms

(0) Comments | Posted June 23, 2016 | 9:37 AM

CANNES -- By now, many advertising buyers are getting used to outstream video - the technology that lets them place video ads on pages that don't even carry video, between text paragraphs.

By and large, those ads run on publisher sites. But Teads, one of several vendors behind the technology...

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(VIDEO) TiVo Research: The "Switzerland" Of TV Viewing Intelligence

(0) Comments | Posted June 23, 2016 | 9:35 AM

TiVo Research might well be considered the Switzerland of TV viewing intelligence, offering a neutral view of linear viewing. "We don't have a horse in the game so to speak," says Mark Risis, Head of Strategy & Business Development, in an interview with Beet.TV. "We do not skew our results...

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(VIDEO) 4A's Hill, Pivotal's Wieser Spar Over ANA Report Critical Of Agency Practices

(0) Comments | Posted June 23, 2016 | 5:21 AM

CANNES - The advertising industry's reaction to a report critical of advertising and media agencies that the Association of National Advertisers (ANA) believes pad their compensation via non-transparent tactics continued with a testy waterfront exchange here. It's a subject that won't be going away soon.

Beet.TV was present for the...

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(VIDEO) Anderson Cooper: People Should Consider The Sources Of Their News Feeds

(0) Comments | Posted June 23, 2016 | 4:30 AM

CANNES - CNN anchor Anderson Cooper, who likes to tell "other peoples' stories"--sans teleprompter--has some advice for a generation that has access to lots of information: take the time to learn where it's coming from.

Whether it's the ongoing news story about the mass shootings in Orlando or the 2010...

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(VIDEO) OMD's de Nardis Searches For Authenticity At The Cannes Oasis

(0) Comments | Posted June 21, 2016 | 8:15 AM

What should a brand be in 2016? "Authentic." That's the watchword everyone is using these days, and Omnicom's OMD media agency is no different.

As the Cannes Lions International Festival of Creativity got underway this week, OMD camped out at what it's calling its "OMD Oasis", a terrace on...

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(VIDEO) Cannes Lions Commits To Cannes For Next Decade, CEO Says

(0) Comments | Posted June 20, 2016 | 3:59 AM

CANNES -- The organizer of the increasingly large Cannes Lions festival, which got underway this weekend, has moved to allay rumors it may vacate its eponymous host by relocating to a rival city, by signing a decade-long deal with local politicians.

The Lions' 15,000 attendance swells the Cote D'Azur town's 73,600...

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(VIDEO) Grey New York Mines Search Terms, Locks In How-To Videos For Gillette

(0) Comments | Posted June 19, 2016 | 7:36 AM

It may seem a bit unusual to hear a chief creative officer extol the virtues of paid search, but for Andreas Dahlqvist at Grey New York it's "almost under-leveraged" for the purposes of promoting film content.

The agency leveraged this knowledge--and that of male search behavior--to inform its well-received Gillette...

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(VIDEO) NBCUniversal Promoting Cross-Platform Measurement Competition

(0) Comments | Posted June 15, 2016 | 2:42 PM

When popular network television programs lose credit for well over one million viewers because time-shifting isn't fully measured, calling cross-platform video consumption disruptive "is not even doing it justice," says the head of research and media development at NBCUniversal.

In an interview with Beet.TV, Alan Wurtzel reveals the extent to...

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(VIDEO) Microsoft Buys LinkedIn - Our Chat with CEO Jeff Weiner on the "Definitive Professional Publishing Platform"

(0) Comments | Posted June 15, 2016 | 2:39 PM

Nearly a year ago in Cannes, we sat down with LinkedIn CEO Jeff Weiner for this wide-ranging conversation about the evolving role of LinkedIn as a pervasive publishing platform.   We have republished out interview with news today of LinkedIn's acquisition by Microsoft for $26 billion.

You can find...

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(VIDEO) Agencies Must Lead 'Holistic' Data-Driven TV: MODI Media's Power

(0) Comments | Posted June 15, 2016 | 2:34 PM

Agencies need to take the lead on data-driven solutions for more targeted television advertising as they seek ways to holistically plan and evaluate programmatic buys for their clients, according to the head of GroupM's advanced TV unit.

MODI Media Managing Director Jamie Power cuts to the chase on any confusion...

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(VIDEO) Outstream Video SSP ConvertMedia Adds To Integrations

(0) Comments | Posted June 15, 2016 | 2:34 PM

With several companies having helped popularize the format, it is testament to the growing position of so-called "out-stream" video ads that there is now a supply-side ad platform (SSP) dedicated to them.

ConvertMedia is that SSP, helping publishers deploy video ad units on text web pages and sell to buyers,...

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(VIDEO) Turner Seeks Optimum Length For Fewer, Longer, Better TV Ads, Donna Speciale explains

(1) Comments | Posted June 15, 2016 | 2:34 PM

Viewers don't like too TV many ads. That's the realization CNN owner Turner has come to, one of several media organizations now responding to negative consumer sentiment about the way content is funded.

Turner's solution - fewer, longer, better ads. That's why, in October, it said it will...

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(VIDEO) Premium Content Defines Prime Ads, Whatever The Channel, FreeWheel's Bremond

(0) Comments | Posted June 13, 2016 | 10:09 AM

LONDON -- What differentiates prime from sub-prime advertising inventory? Different media platforms can charge for ads in different and unique ways - but, in the end, value all comes back to content, says one ad-tech exec.

"You may end up saying 'my set-top box inventory is worth a lot more...

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(VIDEO) Cannes Greets Entertainment Producers With Dedicated Festival

(0) Comments | Posted June 13, 2016 | 10:06 AM

LONDON -- Over the last few years, more and more broadcasters, movie, game and music studios have been flocking to Cannes Lions, the upcoming festival more commonly known for being a celebration of advertising creativity.

Well, now advertising and entertainment are blurring in to branded content - so Cannes' Lions organisers...

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