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Andy Plesser
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Entries by Andy Plesser

(VIDEO) CNNgo By The Numbers: 9.5 Million Hours Views In March

(0) Comments | Posted April 25, 2016 | 11:11 AM

LAS VEGAS -- Over the years, CNN's online video strategy has ranged from the free to the paid, the locked-down to the open-access, to the in-between.

The latest strategy sits in the latter camp, after CNN launched CNNgo - with access to its live stream plus on-demand shows - back...

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Ustream In Hand, IBM Cloud Inks Deals With AOL, CBC, Comic-Con And Mazda (VIDEO)

(0) Comments | Posted April 22, 2016 | 4:20 PM

LAS VEGAS - IBM Cloud wants to be right in the middle of everything that's happening in digital video, an aspiration further advanced by this week's deals with companies like AOL and the Canadian Broadcasting Company, along with the launch of two new live-streaming services.

The company best known for...

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(VIDEO) Ooyala Partners With Facebook Live, Sees More Video Disruption

(0) Comments | Posted April 21, 2016 | 4:59 PM

LAS VEGAS - When it comes to pay television and "TV Everywhere," the only constant is disruption, one of the latest examples being Facebook Live, which enables anyone to broadcast live video on the social media platform.

As an official Media Solutions Partner for Facebook Live, Silicon Valley-based Ooyala...

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(VIDEO) Political Campaigns on the Cutting Edge of Advanced TV, Cablevision's Ben Tatta

(0) Comments | Posted April 18, 2016 | 12:03 PM

Political campaigns are at the forefront of combining linear and addressable television, with the latter's frequent messaging changes bringing a whole new tempo to advertising on the medium.

"It's fascinating that of all the categories we work with, political probably is the most sophisticated in terms of the use of...

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(VIDEO) 'Ad Blocking Is Good For Us': How the Washington Post Wrestles With Choice

(0) Comments | Posted April 18, 2016 | 12:03 PM

MIAMI -- The Washington Post says it is trying hard to show ads that don't suck - it's other people's ads that are the problem.

WaPo made headlines late last year, when, like some other publishers, it began serving a range of responses to users running ad blocking software - from...

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(VIDEO) New NAB Group Aims To Wrestle Back TV Data Measurement

(0) Comments | Posted April 18, 2016 | 12:03 PM

A new world is coming in to view, in which TV broadcasters will be able to help ad buyers target viewers more precisely. The only problem, TV broadcasters may not be in the picture.

That's why the US industry's umbrella body, the National Association of Broadcasters (NAB), is convening members to gain control.

...
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(VIDEO) Forget Cord-Cutting, Subscribers Stick With The Skinny Bundle, Wieser Says

(0) Comments | Posted April 14, 2016 | 11:20 AM

Remember cord cutting? Once upon a time, observers thought the rise of online video delivery would lead to mass cable and satellite TV cancellations.

Sure, more than 1.1 million households cut the cord last year, according to a new Convergence Consulting report. But consistent data is hard to find. Nielsen...

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ARF Research Shows the More Platforms the Better for Advertising ROI (VIDEO)

(0) Comments | Posted April 14, 2016 | 12:00 AM

The Advertising Research Foundation (ARF) has a simple message for brand marketers wondering about the return on investment of their advertising dollars: the more platforms the better. And it has more than a decade of research to prove it.

Among the ARF's How Advertising Works initiatives is what it calls its...

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Judgment Day For Ad-Tech? Kawaja On Investor Withdrawal (VIDEO)

(0) Comments | Posted April 12, 2016 | 4:54 PM

The company logo lumascapes for advertising and marketing technology platforms have got so crowded in recent years, it can sometimes be hard to figure out who's who. So, is the segment due a shake-out?

Investment in ad-tech has receded a little from the frenetic dash of a couple...

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Nielsen: Deal For DISH Network Viewer Data Provides More Granular Insights (VIDEO)

(0) Comments | Posted April 12, 2016 | 4:54 PM

Nielsen's recently announced deal to glean audience data from DISH Network will give advertisers a more granular look at who's watching television programs--particularly lower-rated shows--and who is being exposed to commercials, according to Nielsen President and Chief Operating Officer Steve Hasker.

Nielsen is getting return path data from some 13...

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Neustar's MarketShare Teams With Simulmedia For Ad Analysis (VIDEO)

(0) Comments | Posted April 12, 2016 | 4:54 PM

When marketing data and analytics company Neustar acquired the marketing technology company MarketShare Partners for $450mn last year, it was to bolster its ability to plan, optimize and allocate marketing spending in a changing, multi-channel world.

Now the combined company is spreading its wings.

"I've never seen such good identity-level data," MarketShare co-founder...

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Momentum's Weil: When Agencies Ignore Consumers They Resemble The Republican Party (VIDEO)

(0) Comments | Posted April 11, 2016 | 2:15 PM

MIAMI - When agencies and clients get sidetracked with each other over business issues they can become disconnected with consumers, a phenomenon not unlike the ongoing presidential election campaigns within the Republican Party.

This worldview comes from Chris Weil, CEO of the global brand Interpublic agency Momentum, as he takes...

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Bloomberg's Justin Smith Sees Strength in Digital Outstripping TV Audience (VIDEO)

(0) Comments | Posted April 11, 2016 | 2:14 PM

VAIL, CO -- Bloomberg Media may now be finding its TV audience is almost half the size of that it gets on the Internet - but that doesn't faze CEO Justin Smith - he thinks putting TV in the shade puts Bloomberg on the right path.

"Bloomberg...

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People Magazine Goes Live With 'Urgent' Facebook Video (VIDEO)

(0) Comments | Posted April 8, 2016 | 4:52 PM

VAIL, CO -- Whether it's Twitch.tv, Twitter's Periscope or Facebook's new live-streaming capability, live video is shaping up to be one of the biggest media trends.

That's an opportunity for certain publishers, and People magazine is amongst those showing interest.

"It's all very new at this point. Our approach to...

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No Nudes Is Good News, As Playboy Bares All for Upfronts (VIDEO)

(0) Comments | Posted April 8, 2016 | 4:52 PM

VAIL, CO -- Playboy is gearing up to take its content roster to advertisers this coming Digital Content NewFronts, with a brand that has now been virtually purged of the naked flesh that was once its stock in trade.

The publisher relaunched playboy.com to remove nudes, and the magazine followed suit in the fall in...

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Simulmedia, Facebook to Advance Reach and Frequency Coordination Across TV And Social (VIDEO)

(0) Comments | Posted April 8, 2016 | 4:51 PM

Television audience-targeting provider Simulmedia is moving into the commercial phase of a research initiative with Facebook that will enable advertisers to coordinate reach and frequency between campaigns on TV and social media.

Dave Morgan, CEO and Founder of Simulmedia, said it was possible that he would identify specific advertisers participating...

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Digiday Aims for Expansion Beyond Marketing While Keeping Focus (VIDEO)

(0) Comments | Posted April 8, 2016 | 2:20 PM

It's now five years since Brian Morrissey left Adweek to form Digiday, the site covering media and marketing that has grown in to an industry must-read. What's next? More besides media and marketing.

Digiday is soon to expand in to other topics and regions, Morrissey tells Beet.TV in...

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Most Advertising Is Irrelevant: Quantcast's Feldman Wants More (VIDEO)

(0) Comments | Posted April 8, 2016 | 2:05 PM

Twenty-two years after the first web banner ad, you may have thought the online advertising business was pretty mature by now. But fear over a worsening consumer advertising sentiment, plus excitement about a new wave of ad outcomes, may mean the industry is only just beginning.

"Most advertising today isn't relevant,"...

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Gawker Targets the Gamut of Ad Formats (VIDEO)

(0) Comments | Posted April 8, 2016 | 2:05 PM

VAIL, CO -- Gawker Media is surveying all the tools in a publisher's chest.

"In the old days, publishers' sales process was just about filling that vessel," Gawker Media executive director Paul Sundue told Beet.TV at the Digiday Publishing Summit in Vail, Colorado. "Now every...

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Former Times Exec Zimbalist Brings His Digital Learning To Simulmedia (VIDEO)

(0) Comments | Posted April 8, 2016 | 2:03 PM

Bringing linear television into the cross-channel, people-centric marketing world requires not only the mining of a plethora of consumer data but an entirely different mindset when it comes to the role of TV in the media mix.

This is one reason why former New York Times digital veteran Michael Zimbalist...

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