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Andy Plesser

Entries by Andy Plesser

(VIDEO) AOL Readies Documentaries with Engadget, TechCrunch and Huff Post

(0) Comments | Posted May 7, 2015 | 12:26 AM

As part of its new slate of web originals unveiled at its NewFront, AOL is reading three documentary series for its marquis brands Engadget, TechCrunch and Huffington Post.  For explanation of the series' content and format, we interviewed Nate Hayden, VP for Originals and Branded Content.

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(VIDEO) AOL-Backed VC Fund For Women-Lead Start-ups Has 12 Investments

(0) Comments | Posted May 7, 2015 | 12:26 AM

BBG Ventures, a New York-based, early stage  venture capital firm, backed with $10 million from AOL,  that invests in women-lead tech start-ups, has made investments in 12 start-ups.  Headed by media industry luminary Susan Lyne, BBG makes seed investments of generally less that $250,000.  The fund was launched in...

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(VIDEO) Data and Analytics to Take the Main Stage in Cannes, MEC's Carl Fremont on Why it Matters

(0) Comments | Posted May 7, 2015 | 12:23 AM

Data, analytics and programmatic advertising have been part of the conversation at Cannes Lions for the past couple of years. The dialogue has taken place at meeting suites, beach cabanas and at networking events.  This year, for the first time, Cannes will host the Lions Innovation Festival, a...

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(VIDEO) TV Everywhere Grows Rapidly via Over-The-Top, Abobe's Helfand

(0) Comments | Posted May 7, 2015 | 12:22 AM

LAS VEGAS -- Over-the-top devices are the fastest growing screens for watching content across platforms, says Jeremy Helfand, VP of Video Solutions at Adobe, in an interview with Beet.TV.

"[Over-the-top] is no longer an experiment, but an expectation to watch content wherever and whenever you want," he says.

Adobe Primetime...

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The NewFronts Are Essential but Schedule Is a Challenge, MediaLink's Michael Kassan (VIDEO)

(0) Comments | Posted May 1, 2015 | 8:20 PM

We spoke with Michael Kassan, CEO of the powerhouse media consultancy MediaLink, at the Monday morning kick-off event for the Digital Content NewFronts, hosted by MediaLink and sponsored by Videology.

Kassan says while the NewFronts has "come of age" and has taken its place in importance...

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AOL in Alliance With NBCUniversal for Content and Distribution (VIDEO)

(0) Comments | Posted May 1, 2015 | 8:19 PM

At its NewFront event on Tuesday, AOL and NBCUniversal  announced a content development and distribution arrangement.  For an overview on the arrangement, we interviewed  Bob Lord, President of AOL Inc.

More on the deal reported by The New York Times.

You can find this...

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Digital Video Is Headed to the Living Room, AOL's Video Chief McCormack (VIDEO)

(0) Comments | Posted May 1, 2015 | 8:18 PM

From its place on the desktop mobile, digital video is finding its place in the living room via Internet-connected devices, says Dermot McCormick, President of Video at AOL.  We spoke with the former Viacom exec bout the evolution of digital  video and the strategies at AOL around multi-screen devices.

We interviewed...

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Yahoo's Meeting Programmatic Demand From Advertisers at the NewFront (VIDEO)

(0) Comments | Posted May 1, 2015 | 8:12 PM

While advertisers and their agencies are looking for quality programming, they want to buy audiences in a flexible scenario, powered programmatically, explains Lisa Utzschneider, SVP, Sales, Americas, Yahoo, in this interview with Beet.TV

She explains how the acquisition of video programmatic platform Brightroll, provides Yahoo vast reach...

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BrightRoll's COO Falck: Nielsen Is Bringing Mobile Ads to 'Parity' With Desktop with Digital Ad Ratings (VIDEO)

(0) Comments | Posted May 1, 2015 | 8:11 PM

While consumption in mobile video has been explosive, advertising has lagged due in large part to a lack of adequate user analytics.   That will change with the integration of Nielsen's Digital Ad Ratings (DAR), says Bruce Falck, COO of programmatic video company BrightRoll.  The integration with DAR was...

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(VIDEO) Time Inc. Has Video Syndication Deal with Amazon, Others

(0) Comments | Posted May 1, 2015 | 8:11 PM

At its NewFront presentation on Thursday, Time Inc. announced a slate of eleven new programs.   It also announced a syndication agreement with Amazon Video Shorts, along with alliances with radio, TV and local newspapers groups Cumulus, Gannett and Nextstar Broadcasting.

After the presentation, we interviewed J.R. McCabe, SVP for...

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(VIDEO) Media Agencies Need to Change: Nielsen's David Hohman

(0) Comments | Posted May 1, 2015 | 8:09 PM

The business model for media agencies needs to change, says David Hohman, Nielsen's agency solutions EVP in an interview with Beet.TV. Many agencies still operate according to an old-school billable hours model, but as tech companies and platform vendors bring new services to the marketing and advertising world, media agencies are...

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(VIDEO) Programmatic Video is Center Stage at Yahoo NewFront with Brightroll Integration

(0) Comments | Posted April 28, 2015 | 8:55 PM

At last night's Yahoo NewFront event at Lincoln Center, interest in programmatic video advertising and the opportunity to buy highly targeted audiences, was widely talked about by Yahoo executives and several of media agency executives.

For Yahoo, programmatic video is now a key part of the company's monetization offering with its...

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(VIDEO) Yahoo Announces Expanded Video Offering at NewFronts, CMO Savitt explains

(0) Comments | Posted April 28, 2015 | 8:52 PM

At the Yahoo NewFront last night, the company announced a number of new programmings in live, vertical "magazines" shows and in the long-form "Yahoo Originals."

At the event, we spoke with Kathy Savitt, CMO and Head of Media who gives an overview of new shows, the dramatic...

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(VIDEO) Adobe Tempts Pros With Cloud And 'Voodoo': Roberts

(0) Comments | Posted April 28, 2015 | 8:52 PM

Some of the new graphics software technologies coming out of Adobe sound like they will add to the palette of creative professionals in the video and imaging sector.

Speaking with Beet.TV in this video interview, Adobe product management senior director Bill Roberts says the recently-announced "Project Candy" allows users to...

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(VIDEO) Virtual Reality Coming to The New York Times Newsroom, Eventually

(0) Comments | Posted April 28, 2015 | 8:51 PM

The challenges of distributing virtual reality at scale is one of a  number of hurdles at the moment, but the immersive medium will come to The New York Times newsroom, predicts Rebecca Howard, General Manager of Video in this interview with Beet.TV

We spoke with her at The Times NewFront event...

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(VIDEO) Video Journalists Are Finally 'Journalists,' The New York Times' Bruce Headlam Says

(0) Comments | Posted April 27, 2015 | 3:52 PM

Not that long ago, video journalists were sort of appendages to print reporters, expanding and amplifying print stories.   That role has evolve to where video journalists are now journalists, says Bruce Headlam, Managing Editor for Video at The New York Times, in this interview with Beet.TV

To demonstrate the...

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(VIDEO) Haivision Focuses On Video Management: Mason

(0) Comments | Posted April 22, 2015 | 2:37 PM

LAS VEGAS -- Video, video everywhere. Montreal-based Haivision started life a decade ago helping video owners encode their content; now it wants to help them organize the plethora of videos that have been digitized.

"For the last 10 years, we've been focused on helping people distribute assets across...

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(VIDEO) Media Future Is Disruption And Data: GroupM's Gotlieb

(0) Comments | Posted April 22, 2015 | 2:37 PM

After two decades with the world's largest ad media company by billings, the man they call "the king of advertising" is still hungry, still changing. Good job - advertising is about to change, a lot.

"If someone were to watch me in any given day, I still read scripts...

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(VIDEO) Adobe Turns Sony's Crackle In To A Rolling Channel: Balchandani

(0) Comments | Posted April 22, 2015 | 2:37 PM

LAS VEGAS -- Sony's Crackle online video-on-demand service is adding rolling, back-to-back video playback for what it's calling "Always On" consumption.

In this video interview with Beet.TV, Adobe Primetime director Lalit Balchandani says Adobe Primetime will be used to power playback, ad insertion and digital rights management: "It is coming out on Roku...

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(VIDEO) What's Next with Premiere Pro: Adobe's Al Mooney Talks "Project Candy"

(0) Comments | Posted April 22, 2015 | 2:37 PM

LAS VEGAS - At the NAB Show, Adobe announced a number of new enhancements along with future plans for its popular video editing program Premiere Pro.

At the show, we spoke with Al Mooney who heads the video editing product team.  We spoke  about the evolution of the software...

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