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Andy Plesser
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Entries by Andy Plesser

(VIDEO) Programmatic Is Not Just For Real-Time: Videology's Gaskamp

(0) Comments | Posted January 28, 2015 | 12:49 PM

FORT LAUDERDALE -- So-called "programmatic" ad-trading techniques may have come to market at the real-time bidding (RTB) end of the spectrum, allowing ad buyers and sellers to do business in real-time marketplaces - but that doesn't mean they have to stay there.

In this video interview, enterprise video ad software...

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(VIDEO) Time Goes Big on Video: Readies Large Manhattan Studio Complex

(0) Comments | Posted January 28, 2015 | 12:47 PM

FOR LAUDERDALE - Time Inc has made an "unequivocal commitment to video," says J.R. McCabe, SVP for Video, in this interview with Beet.TV

To that end, the company is readying multiple studios on "thousands of feet" of soundstage in lower Manhattan.  Time will move into the new studios later this...

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(VIDEO) NBC Universal Launches Audience Targeting for TV

(0) Comments | Posted January 28, 2015 | 12:44 PM

FORT LAUDERDALE -  NBCUniversal is betting big on the marriage of context and content to drive return on investment in ads, says Joe Cady, VP of Advertising at NBC Universal, at the Beet.TV executive retreat this past weekend. Earlier this month, NBC Universal launched an audience targeting platform for...

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(VIDEO) TV Ads Could Be 10% Programmatic By 2017: AOL's Ackerman

(0) Comments | Posted January 28, 2015 | 12:42 PM

FORT LAUDERDALE -- While so-called "programmatic" techniques for controlling, planning and trading online ads have gained traction in display advertising, the concept is slower to reach the same penetration in video and TV.

But the prospect is set for wider adoption after a year in which many ad tech platforms...

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(VIDEO) Google's 2015 Priority Is Securing Ads From Malware

(0) Comments | Posted January 26, 2015 | 2:03 PM

FORT LAUDERDALE - The digital ad industry may be starting to get to grips with the problems of fraud and viewability, but next up is the creeping threat from nefarious code.

"The big priority for us is switching everything over to Secure Sockets Layer (SSL)," Google's head of media...

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(VIDEO) "I am after remaking the premium TV marketplace," Starcom MediaVest's Tracey Scheppach

(0) Comments | Posted January 26, 2015 | 2:03 PM

FORT LAUDERDALE  -- Two decades in to the era of the TV set-top box, ad agencies are still not finding it easy to get access to good audience targeting data from viewers' homes, says a marketing veteran.

"There's a lack of data," says Tracey Scheppach, EVP, who leads innovation at...

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(VIDEO) Social News Distribution At NYT's Forefront: Poorsattar

(0) Comments | Posted January 26, 2015 | 2:00 PM

FORT LAUDERDALE -- The New York Times wants to make a bigger deal out of getting its stories out to users of social networks.

Last year's leaked NYT Innovation Report flagged challenges with building audience using social, including insufficient use of Twitter by reporters and a Facebook account...

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(VIDEO) Adobe Relaunches "Auditude," Integrated With Company's DMP

(0) Comments | Posted January 19, 2015 | 9:17 PM

LAS VEGAS -- The emerging age of targeted TV advertising will mean an end to reaching viewers based on the shows they watch and instead usher in individual viewer profiling.

"Advertisers (today) are overwhelmingly buying audience ... using content as a proxy for that audience," according to Adobe Primetime's principle...

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(VIDEO) Marketers Finally Find Their Groove at CES, MediaLink's Wenda Harris Millard Explains

(0) Comments | Posted January 19, 2015 | 9:16 PM

LAS VEGAS -- In the not so distant past, CES was a curiosity, albeit a bewildering one for marketers.  Now they are very much part of the conversation and "upbeat" and confident about their role at the  essential show, says Wenda Harris Millard, President & COO of MediaLink,...

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(VIDEO) MEC's Focuses on Predictive Analytics, Marla Kaplowitz Explains

(0) Comments | Posted January 14, 2015 | 2:58 PM

LAS VEGAS -- As part of its expanded focus into predictive media tools, WPP media agency MEC paired up with client AT&T and Mashable at the recent CES show to bring a real-time approach to the event coverage for AT&T, says Marla Kaplowitz, CEO of MEC North America,...

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(VIDEO) Microsoft's Trivedi To Advertisers: 'Come And Learn With Us'

(0) Comments | Posted January 14, 2015 | 2:55 PM

LAS VEGAS -- Microsoft is changing the way it works with advertisers, according to the woman recently hired to lead its US brand marketing relationships.

"We are going through company-wide, top-down change," Ritu Trivedi, who joined from being MediaVest's USA digital marketplace VP in October, tells Beet.TV in this...

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(VIDEO) Sorrell's Forecast: 2015 Will Be A Bit Better Than 2014

(0) Comments | Posted January 13, 2015 | 12:37 PM

LAS VEGAS -- Don't go expecting any major bumps in the economic road in the year ahead. The CEO of the world's biggest ad agency holding group, WPP, says 2015 will have a familiar look.

"Overall, I see '15 being slightly better than '14," Sir Martin Sorrell tells Beet.TV in...

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(VIDEO) LG Launches New Smart TV with Improved Navigation

(0) Comments | Posted January 13, 2015 | 12:27 PM

LAS VEGAS -- Consumer electronics manufacturer LG Electronics rolled out a new operating system for its smart TV at the Consumer Electronics show, and the new set enables smoother navigation between channels,  says Matt Durgin, Director of Smart TV Content at LG, in an interview with Beet.TV at CES.

...
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(VIDEO) Mindshare's Bitterman: "Inline Advertising" is the Next Big Thing

(0) Comments | Posted January 12, 2015 | 12:50 PM

LAS VEGAS -- Amazon has become a $1 billion advertising platform, but that's just the beginning of e-commerce related digital advertising says Jordan Bitterman, Chief Strategist of Mindshare NA, in this interview with Beet.TV

Coined recently as "inline" advertising, Bitterman sees big opportunities for publishers and brands around advertising that...

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(VIDEO) SpotXchange's Shehan on Sale to RTL, Global Expansion and the Future of Programmatic TV

(0) Comments | Posted January 12, 2015 | 12:48 PM

LAS VEGAS -- Programmatic video ad trading platform SpotXchange sold a majority of itself to German broadcast holding group RTL because it wants a bigger slice of a legacy TV industry..

"Europe is a really big market - it's really challenging in each and every country," CEO Mike Shehan tells...

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(VIDEO) Ashley Swartz CES RoundUp: Internet of Things, Drones and Wearable Tech

(0) Comments | Posted January 12, 2015 | 12:45 PM

LAS VEGAS -- Many of the key advances in consumer electronics at this year's flagship convention have expanded far and wide beyond actual devices, says Ashley J. Swartz, CEO of Furious Corp, in her round-up report for Beet.TV at the Consumer Electronic Show in Las Vegas. Key trends to watch...

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(VIDEO) "TV Everywhere" Is Growing Fast, Despite Industry Perceptions, Adobe's Foster

(0) Comments | Posted January 12, 2015 | 12:45 PM

LAS VEGAS -- "TV Everywhere", the method through which US cable operators allow subscribers online viewing of their bundles, has become the industry's "whipping boy," Adobe's Primetime product marketing director Campbell Foster says.

In this video interview with Beet.TV, Foster channels the three main complaints levelled at the...

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(VIDEO) The New York Times Finds Success with Native Video Advertising

(0) Comments | Posted January 8, 2015 | 9:48 PM

LAS VEGAS -- The New York Times has intrigued many with sponsored articles it has run under the "Paid Posts" scheme it launched in 2014. Now it is finding that branded articles carrying video are consumed most.

"A lot of our best-performing stories have had video as part of...

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(VIDEO) CBS All Access Subscribers Younger, Better Targeted: Debevoise

(1) Comments | Posted January 7, 2015 | 7:08 PM

LAS VEGAS -- Three months after launching its direct-to-consumer subscription internet TV service, the $5.99-a-month CBS All Access, CBS is finding age an early differentiator from its core TV audience business.

"It's a small base and growing," CBS Interactive GM and SVP Marc Debevoise tells Beet.TV in this...

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(VIDEO) WPP's Sorrell Bets on Sports Value With Bruin Investments

(0) Comments | Posted January 7, 2015 | 6:49 PM

LAS VEGAS - Advertising and communications agency holding group WPP's CEO Sir Martin Sorrell says the company has invested in new sports marketing firm Bruin Sports Capital to unify its broad offering for a live sports entertainment industry that will continue to boom.

"The rights prices around (global) sporting...

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