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Andy Plesser
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Andy began his love affair with film making in high school when he directed films about teenage life. After studying film making in college, he became an Associate Producer at CBS TV. Following his work in television, he entered the public relations field and formed his own business in 1992. The firm specializes print and digital media clients including PC Magazine, Red Herring, CNET and Wired.

Beet.TV was launched in March 2006, separate from the PR firm, as an exploration of the transformation of media. Within six months, the editorial direction became focused on the rapid emergence of online video and its impact on the media business and society.

Beet.TV has become recognized as a unique and pioneering media entity which breaks news and provides "access" to many of the principal players in digital media and technology through concise, well-edited videos.

It is generally recognized as the first business-oriented videoblog. It has built considerable influence globally. Its videos are widely syndicated and embedded by leading blogs and news organizations.

Beet.TV derives revenue from display and in-stream sponsorships and from a growing events business.

Beet.TV has nearly 2500 videos in its archives.


andy(at)beet.tv
917-881-8139
www.beet.tv
http://twitter.com/Beet_TV

Blog Entries by Andy Plesser

Video Recommendation Engine Taboola Goes Mobile with Hearst, Time.com

(0) Comments | Posted May 16, 2013 | 3:58 PM

BOSTON - Taboola, the video recommendation platform, widely deployed on many publisher news sites, is now on mobile devices, on the apps of Time.com and several Hearst U.K. publications, says Adam Singolda, CEO, in this interview with Beet.TV

We spoke with him about the growth of Taboola and...

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Akamai Has Diagnostic Tool for Individual Viewer Performance

(0) Comments | Posted May 16, 2013 | 3:45 PM

BOSTON - Akamai has expanded its analytics offering to include new functionality to track the individual viewer experience and consumption history, explains Noreen Hafez, senior product marketing manager, in this interview with Beet.TV.  We spoke with her at the Brightcove PLAY customer conference earlier this week.

She explains the value...

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The Weather Company Launches Twitter Video Program for Home Depot

(0) Comments | Posted May 15, 2013 | 12:27 PM

BOSTON - The Weather Company has launched the first Twitter video program for an advertiser, the Home Depot, says Mike Finnerty, VP, Web Products, in this interview with Beet.TV. The program with Twitter, which drives views of "how to videos," was announced last month at the Weather Company's...

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Image Hosting Pioneer Photobucket Expands Video Storytelling

(0) Comments | Posted May 14, 2013 | 4:40 PM

Photobucket's mid-April site relaunch aims to provide users with a single hub for all their photos and videos -- in their original size, says David Toner, VP of marketing for Photobucket. Once photos are uploaded to the site, users can share, edit and post their photos to any website.

The...

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Brightcove Announces Live Streaming Platform

(0) Comments | Posted May 14, 2013 | 10:35 AM

BOSTON - Brightcove, the big video services company, announced today a full-blown, live streaming platform. The company allows the live file to be uploaded to the cloud and and then encoded into as many as 20 live renditions, says founder and executive chairman Jeremy Allaire in this interview...

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TIMES' RICK BERKE: Video Will Become as "Central" as Text on the Web and the Printed Paper

(0) Comments | Posted May 9, 2013 | 12:39 PM

The New York Times, long a pioneer in producing feature video for the Web, is readying a significant expansion of its video news programming, says Times veteran editor Rick Berke, who has the new title of senior editor and director of video content development.

In this interview with...

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BBC's Bowman: Humans Beat Robots At Digital Brand Advertising

(0) Comments | Posted May 8, 2013 | 9:45 AM

LONDON - Programmatic online advertising technology isn't yet good enough, and will never match human salespeople for brand ad sales. That's according to BBC Worldwide's strategy and operations VP for global advertising sales, Tom Bowman.

"There are some websites that have gotten rid of their salespeople," Bowman told me during...

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"The DNA of AOL is to Put a Video on Every Story," Ran Harnevo

(0) Comments | Posted May 7, 2013 | 12:30 PM

AOL is registering rapid growth in video views, now ranked second to YouTube in monthly views according to comScore, thanks in large part to the editorial "DNA" of putting videos in nearly all stories, says Ran Harnevo, SVP for Video at AOL, in this interview with Beet.TV recorded at the...

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IAB's CEO Rothenberg on the NewFronts: "Birth of a New, Popular Medium"

(0) Comments | Posted May 2, 2013 | 9:56 AM

With the involvement of highly creative television producers, talent and the enthusiasm of marketers, this year's Digital Content NewFronts marks the "birth of a new, popular medium," says Randall Rothenberg, CEO of the IAB, the global industry trade organization for the digital publishing industry, in this interview with...

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The Huffington Post to Launch in Japan Next Week

(0) Comments | Posted May 2, 2013 | 9:54 AM

The Huffington Post, which has expanded to a number of countries including Canada, Italy, the U.K., France and most recently to Germany, will launch in Japan next week, says Roy Sekoff , founding editor of the Huffington Post and president of HuffPost Live, in this interview with Beet.TV

...
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VIDEO: SoundCloud has Advertising Audio Play

(0) Comments | Posted May 1, 2013 | 5:58 PM

LONDON - SoundCloud, the Berlin-based sound sharing site, sees 10 hours of audio uploaded by users every minute, says Eric Wahlforss, Founder and CTO. "It's very much like YouTube or Instagram," says Wahlforss. "On Instagram you share a photo, on YouTube you share video, on SoundCloud you share audio."

Beet.TV...

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Tim Armstrong on AOL's "Bigggest Story:" Integration with Mediaocean and FreeWheel

(0) Comments | Posted May 1, 2013 | 5:56 PM

Says Tim Armstrong, CEO of AOL, the biggest news at the company's NewFront event is the integration of AOL's inventory with the big, universal video ad buying platform called Mediaocean with video ad serving firm FreeWheel. We spoke with him at the end of the presentation.

More on the AOL/Mediaocean/FreeWheel...

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WPP's Martin Sorrell Eying Tech Acquisitions: We are "Maths Men, not Mad Men"

(0) Comments | Posted April 26, 2013 | 9:45 AM

LONDON - WPP is eying investments and acquisitions around technology platforms which power media buying, says CEO Sir Martin Sorrell in this interview with Beet.TV. He says we are now "maths men not Mad Men," a reference to the popular television show about advertising. In this extended conversation taped at...

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Financial Times Video Chief: Short-Form Video to Expand

(0) Comments | Posted April 25, 2013 | 4:59 PM

LONDON - The Financial Times is using video to increase its profile, says Josh de la Mare, global editor for Financial Times Video. Beet.TV spoke with him in this video interview at the Financial Times headquarters.

FT Video is beginning to use journalists who have typically focused on writing,...

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DATELINE LONDON: We Will Cover FT Media Summit This Week

(0) Comments | Posted April 24, 2013 | 10:40 AM

LONDON - We delighted to be in town to cover the FT Digital Media Conference this week.

Media luminaries to speak include Jeff Bewkes, CEO of Time Warner; WPP's Sir Martin Sorrell; Thomas Rabe, CEO of Bertelsmann and several top media industry innovators.

For an overview on the conference, we...

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Online Video $4.1 Billion Biz Heading into NewFronts, Still Needs Standards

(0) Comments | Posted April 24, 2013 | 10:39 AM

Events like the upcoming NewFronts will play an important part in driving digital video from a $4.1 billion business to an $9 billion business over the next three years, says Jordan Bitterman, Senior VP at Digitas in an interview with Beet.TV, citing recent benchmark figures from eMarketer. On the eve...

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London Rises as Center of the Digital Video Advertising Revolution: Beet.TV Summit Set for 4.24

(0) Comments | Posted April 22, 2013 | 12:49 PM

The much anticipated convergence of television and digital video ad buying agencies is becoming the norm in the U.K. where media agencies have consolidated video and television buying operations -- and where as much as 30 percent of television advertising is now being bought for digital devices.  These are some of...

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Bloomberg Revs Up Video News Operations, Publishing 200 Clips Daily

(0) Comments | Posted April 22, 2013 | 12:44 PM

With a global television network operation in place, Bloomberg News is using video clips from its shows as well as Web-only videos to produce some 200 clips per day, signaling a new "digital first" approach, says Chris Berend, executive producer and head of digital video at Bloomberg, in a video...

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VIDEO: Transmedia Storytelling Targets Kenyan Youth

(0) Comments | Posted April 17, 2013 | 12:07 PM

CANNES - Whether it be via cell phones, radio, Facebook or other websites, Melvin Alusa, director of Well Told Story, a multimedia communications project based in Kenya, says he found it effective to deliver his message to young people on platforms and devices where they already spend their time.

"The...

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Britain's Reality TV Doyenne: The News "Presenter" is Over

(0) Comments | Posted April 15, 2013 | 8:29 AM

CANNES, The traditional role of a host of documentaries or news shows, or "presenter" in the parlance of British television, is over says Liz Warner, founder of Betty productions, the highly successful producer of reality TV which was purchased by the Discovery Networks two years ago.

Warner is a former...

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