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Andy Plesser
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Entries by Andy Plesser

(VIDEO) BOA's Paskalis Fears Ad Blocking Over Fraud, Viewability

(0) Comments | Posted May 26, 2016 | 8:39 AM

What keeps the Senior Vice President of Media at Bank of America up at night isn't the fear of digital advertising fraud, transparency or viewability. It's ad blocking, and Lou Paskalis says a main conversation at this year's Cannes advertising confab must address a different approach to engaging with consumers.

...
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(VIDEO) Commentary: The Different Economics of New and Old Media

(0) Comments | Posted May 26, 2016 | 8:39 AM

In this first episode in an editorial series called, "Building the Adaptable Media Enterprise,"  Ashley J. Swartz, CEO of  Furious Corp, talks about the operational cost models of traditional (old) vs digital (new) media.

The greatest challenge of media companies today is that many digital media companies or businesses struggle to establish and...

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(VIDEO) Dynamic Creative Optimization 'Nothing Short Of Amazing': Xaxis' Moore

(0) Comments | Posted May 26, 2016 | 8:38 AM

Whereas traditional media optimization has focused on who an ad is delivered to, dynamic creative optimization (DCO) is the how and what you show them, according to one of its big proponents, David J. Moore, chairman of WPP unit Xaxis.

"Once you add that component to a digital campaign, the...

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(VIDEO) Ari Bluman, Tireless Advocate for Digital Advertising Integrity, Dead at 44

(0) Comments | Posted May 26, 2016 | 8:38 AM

Ari Bluman, Chief Investment Office of GroupM, a relentless proponent of a clean, well lit place for digital advertising, who tirelessly pushed  for standards around viewable ad units, and for a reliable programmatic platform, succumbed to a long battle with cancer, GroupM announced today.

Two years ago, we sat down...

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(VIDEO) comScore's Chasin Puts The Meter In The Router

(0) Comments | Posted May 20, 2016 | 12:55 PM

SEVILLE -- When comScore launched in the 1990s, it began measuring consumers' internet browsing habits by installing a software monitor on their PC.

Times have changed. A lot. With devices proliferating, online life is no longer about the computer in the study - so comScore is making a move to capture...

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(VIDEO) OMD's TV Chief Geraci: Addressable will Come with Scale

(0) Comments | Posted May 20, 2016 | 12:55 PM

Reflecting on recent Upfront presentations by media companies to advertisers and their agencies, television advertising veteran Chris Geraci sees more price parity between TV and online video while acknowledging that premium pricing is warranted in certain instances.

Geraci, who is President of National Video Investment at the OMD unit...

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(VIDEO) Taboola Cites 1 Billion Users On Road To Personalized Web

(1) Comments | Posted May 20, 2016 | 12:54 PM

If Taboola wanted to show the industry the scale it has amassed, it is certainly now using some very big numbers to do so - comScore Media Trend data it republished today suggests the content discovery tech vendor is becoming gargantuan.


  • 200m+ mobile-only and 810m+ desktop users, totalling more...

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(VIDEO) Four Reasons FreeWheel Is Buying StickyADS: Rooke

(0) Comments | Posted May 19, 2016 | 2:32 PM

The video ad-tech roll-up continued this month, as Comcast-owned premium video ad-tech vendor FreeWheel announced it was acquiring France-based server-side platform (SSP) StickyADS.

StickyADS offers premium publishers software to build, run and operate their own private exchange. So why did FreeWheel buy?

"We knew we had to become a...

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(VIDEO) For the NBCUniversal Local Stations, Shift to Impressions Would Help Unify Platforms

(0) Comments | Posted May 16, 2016 | 4:06 PM

LAS VEGAS - Amid the wave of technological change sweeping the television industry, the NBCUniversal local stations believe that a measurement change to impression-based from cost based on ratings points for local TV would enable it to better unify content across platforms.

"Media everywhere except for local TV and local...

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(VIDEO) Morgan Spurlock on Brands, Platforms and the Future of TV

(0) Comments | Posted May 16, 2016 | 4:06 PM

Academy award-nominated documentarian Morgan Spurlock could be dubbed the king of the Digital Content NewFronts after having presented numerous new shows in past NewFronts  Last week, he unveiled ambitious plans for two new series, one for Refinery29 with Maker Studio and another project with Time Inc.

We spoke with him after his...

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(VIDEO) Sex Sells... Endangered Species, DDB's Doria Explains

(0) Comments | Posted May 16, 2016 | 4:05 PM

How to Sell Anything 101 -- use sex or pandas. Better yet, both.

That's what DDB NY did when working with the Wildlife Conservation Film Festival in a pro bono capacity to drive awareness about the nature conservancy. "They wanted to come up with a way to engage the...

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(VIDEO) AT&T Sees Addressable Audiences As Coveted And Scarce

(0) Comments | Posted May 16, 2016 | 4:03 PM

The word "scarcity" as applied to commercials within television programming typically has pertained to programs or hit series. But with addressable TV ads, "the scarcity comes around an attribute," meaning the ability to target coveted audiences, according to Jason Brown, VP of National Ad Sales at AT&T AdWorks.

"In certain...

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(VIDEO) Podcasts Ascending: Even Jerry Lewis Wants In, Says Ira Glass

(0) Comments | Posted May 9, 2016 | 3:42 PM

With the inclusion of the podcast app in newer iPhone, and the success of series like Serial, podcasts are enjoying  rapid growth, says Ira Glass, the public radio veteran and producer of This American Life.

We spoke with Glass last week at the Digitas NewFronts where he pitched the...

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(VIDEO) Bank Of America Seeks More Scale, Granularity From Addressable TV

(0) Comments | Posted May 9, 2016 | 2:51 PM

Having successfully tested addressable television advertising for its MerrillEdge investment platform, like other marketers Bank of America longs for greater scale and more variability in being able to serve the most appropriate creative messaging.

One challenge for BOA--which offers nine core products--is that the current footprint of addressable TV households is small.

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(VIDEO) MillerCoors Studies Addressable TV Ads, Seeks Sales Linkage

(0) Comments | Posted May 9, 2016 | 2:51 PM

CHICAGO - Being able to target ads to television households based on their cultures and languages could be a boon to MillerCoors, but only if there's a direct linkage to sales from addressable advertising and the costs of customizing creative messages is not prohibitive.

The beer marketer is considering the...

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(VIDEO) Vice Sticks With Its Strategy To Beat Ad Blockers

(0) Comments | Posted May 9, 2016 | 2:48 PM

LAS VEGAS -- The number of publishers choosing to bar users running ad-blocking software is growing by the day. Ad agency holding group WPP's digital president has asked more publishers to do the same.

Vice Media recognizes the problem - but it doesn't want to tackle it in quite the...

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(VIDEO) 'Beyond Critical Mass' On The Horizon For Addressable TV: Cadreon's Matt Bayer

(0) Comments | Posted May 9, 2016 | 2:47 PM

If the acquisition of Time Warner Cable by Charter Communications becomes reality, the resulting entity's customer base--when added to that of Cablevision, DirecTV and DISH Network--will represent "beyond critical mass" for addressable television advertising, according to a top programmatic ad executive.

Until then, supply and demand realities surrounding addressable ad...

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(VIDEO) Digitas Boss Tony Weisman: It's Time to "Skip Ads"

(0) Comments | Posted May 9, 2016 | 2:46 PM

At the Digitas NewFronts event on Thursday in Manhattan, the message to marketers was direct and cautionary: In the era of consumer choice and ad blocking, if you don't successfully engage, "you die." You become "invisible."

The theme of the Digitas NewFronts was titled "Skip Ads."

At the event, we spoke...

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(VIDEO) "Screen Agnostic" is Out as Publishers Seek Multi-Platform Distribution, Digiday's Patel

(0) Comments | Posted May 9, 2016 | 2:46 PM

The notion of "screen agnostic," meaning a unified video form factor created by publishers for various devices and platforms, is out with the emergence of powerful social media, notably Snapchat and Facebook, explains Digiday's Sahil Patel, in this overview of industry trends and a preview of Digiday's upcoming...

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(VIDEO) WatchESPN: Get Ready For 'Live Moments' On All Viewing Devices

(0) Comments | Posted May 4, 2016 | 5:37 PM

LAS VEGAS - Brand marketers should spend more time trying to figure out how to engage with consumers as they are viewing live sports events than they do thinking about which devices are providing the viewing experience.

This has been one of the takeways for WatchESPN, which offers all...

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