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Andy Plesser

Entries by Andy Plesser

(VIDEO) Hearst is Building a "Netflix Model" Around Magazine Video Content

(0) Comments | Posted July 28, 2014 | 2:36 PM

Hearst has just launched "Cosmo Body," a daily fitness show which is advertiser-free and is  being offered on a subscription basis.  This is the first of what will be a number of Hearst titles and Hearst partners who will be part of a new "Netflix model," explains Chris...

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(VIDEO) If "Content Is King," then "Distribution is Queen" as Paid Media is Essential, Mindshare Entertainment Prez David Lang

(0) Comments | Posted July 28, 2014 | 2:36 PM

Mindshare, the media agency within WPP, has created some 250 branded campaigns for video and television over the past 9 years, says David Lang, Chief Content Officer and President of the agency's entertainment division,  in this interview with Beet.TV  On the subject of viral video hits and paid vs....

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(VIDEO) Razorfish, Google & Videobloggers Drive 6+ Million Video Views for Unilever Haircare Campaign in the U.K.

(0) Comments | Posted July 25, 2014 | 12:13 PM

A YouTube program in the U.K., designed by global agency Razorfish for several Unilever haircare brands, has driven more that six million views since its launch  in April, says Pete Stein, Global CEO of the agency in this interview with Beet.TV

The program takes...

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(VIDEO) The Viral Video Is Not a Business Model

(0) Comments | Posted July 22, 2014 | 7:28 PM

While the viral video hit can be golden for brands, it can't be done consistently and it's "not a sustainable business model" says Mitchell Reichgut, CEO and founder of the Jun Group, a digital video ad services firm that secures views for branded content on hundreds of publisher...

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(VIDEO) Native Video Advertising on Mobile Devices Powers Growth for Jun Group

(0) Comments | Posted July 18, 2014 | 10:45 AM

The dramatic rise of mobile, opt-in video advertising has helped fuel revenue growth for the New York-based adtech firm Jun Group by 120% in 2013 and the company is on pace for that kind of growth this year as well, says CEO Mitchell Reichgut  in this interview with Beet.TV. In...

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(VIDEO) Comcast Serves up 13 Million Video Streams of World Cup: "TV Everywhere is Ready for its Close-up"

(0) Comments | Posted July 16, 2014 | 3:49 PM

Comcast has provided  13 million video streams of World Cup matches to subscribers watching via digital devices.   That's up  55% over the number of streams for the Soichi games, the cable giant says.

The enormity of the digital consumption represents something of a watershed moment for "TV...

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(VIDEO) DMEXCO Expects 30,000 Attendees for Giant Digital Media Expo in Cologne

(0) Comments | Posted July 11, 2014 | 12:10 PM

It may not have the sunshine and parties of Cannes Lions, or the glittery nightlife of CES, but DMEXCO (digital media expo) in Cologne is where business gets done for the digital media industry, says Christian Muche, co-founder of the giant two-day conference in September which will attract  a...

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(VIDEO) TV in Transition: Advertisers "Still have the Runway to Make it Right," GroupM's Rob Norman

(0) Comments | Posted July 8, 2014 | 4:14 PM

CANNES, France - While the predominant consumption of video still takes place on the television screen, the industry is moving to a world where the delivery of commercial-free  services like Netflix and Amazon will grow as will the consumption of short form video and mobile. All this presents advertisers with...

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(VIDEO) SMG Eyes Virtual Reality Tech, Dynamic Storytelling

(0) Comments | Posted July 8, 2014 | 4:11 PM

CANNES, France -- New innovations in video technology are enabling more dynamic forms of storytelling, says Jon Anselmo, Head of Innovation at Starcom MediaVest Group, during an interview with Beet.TV at Cannes. Companies like video startup Jaunt, with its virtual reality technology, are poised to play a big...

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(VIDEO) Rightster Rolls Up Base79, Viral Spiral For MCN Scale

(0) Comments | Posted July 8, 2014 | 4:05 PM

LONDON -  He told us he would buy companies - and today that guidance came to pass. Charlie Muirhead's Rightster is taking a big step to consolidate the video ecosystem by buying two of its biggest protagonists.

Eight months after going public to raise £22.4m, the firm is...

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(VIDEO) Breaking: LiveRail Acquired by Facebook

(0) Comments | Posted July 2, 2014 | 11:33 PM

In a big move to expand its video advertising capabilities, Facebook has acquired video ad services company LiveRail, both companies announced today.   Earlier this year, LiveRail CEO Mark Trefgarne explained the company's business model and plans in the video session with Ashley J. Swartz at this year's...

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(VIDEO) TV Networks Well Placed Despite Multi-Platform Boom: Nielsen's Hasker

(0) Comments | Posted June 30, 2014 | 4:26 PM

CANNES, France -- How will the relationship between media agencies, brands and TV networks evolve as underlying media and marketing platforms continue to be disrupted? The incumbent TV industry remains in a strong position, a Beet.TV panel heard.

"There's been a sea-change in the attitudes but, more importantly, the confidence...

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(VIDEO) Half of Digital Video Ad Spend in 2018 Will be Mobile, eMarketer's Hallerman

(0) Comments | Posted June 30, 2014 | 4:23 PM

When advertising spend for digital video doubles to $12 billion by 2018 in the U.S., half of that will be around mobile platforms, says David Hallerman, Principal Analyst at eMarketer, in this interview with Beet.TV.  By mobile, he means both wi-fi-connected devices and phone devices connect via cellular.

We spoke...

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(VIDEO) Mondelez's Bonin: Marketers Must Move Past Complacency

(0) Comments | Posted June 30, 2014 | 4:20 PM

CANNES, France - Media planning has been pretty easy of the past 50 years, with deals done in back rooms over Scotch and cigars.  The complacency of this dynamic is quickly changing with new technology and CMO's need to embrace change, says B. Bonin Bough, VP of Global Media and Consumer...

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(VIDEO) No Joke: Comedy is Mainstay of Web Video, Maker Studio Co-Founder

(0) Comments | Posted June 30, 2014 | 4:20 PM

CANNES, FRANCE -- Comedy - and content, in general - is having a renaissance due to the current wealth of user-generated content, says Kassem Gharaibeh, comedian and co-founder of Maker Studios.

Comedy is a mainstay of entertainment, he says. Even without YouTube, it would still be around.

"But what...

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(VIDEO) Media Investment Banker Kawaja Gets "Happy" at Cannes Lions

(0) Comments | Posted June 27, 2014 | 2:51 PM

CANNES - Powerhouse media investment banker Terence Kawaja has both a booming M&A advisory practice in digital adtech along with growing visibility as a va showman - a gig he clearly enjoys.   Here's his spoof of  the hit song "Happy," taped at Cannes last week with a...

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(VIDEO) Simulmedia's Morgan: TV Is The Real Ad Superhighway

(0) Comments | Posted June 26, 2014 | 12:23 AM

CANNES, France -- The coming evolution in which TV ad sales will be conducted using online practices will finally enable the real vision of digital media for brands, says Simulmedia CEO Dave Morgan.

"A lot of the (advertising) approaches that worked in the digital world over the last 20...

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(VIDEO) Video Make-up Star on Best Practices Working with Brands

(0) Comments | Posted June 26, 2014 | 12:18 AM

CANNES, France - Bringing authenticity and an easy sell to sponsored content is essential, explains the make-up  web celebrity Camila Coehlo in this interview with Beet.TV

The Brazilian is part of Maker Studios, which is bringing her advertisers and creative support, she explains.  We spoke with her at...

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(VIDEO) Mobile Has Become the "Dominant Digital Advertising Platform," GroupM's Rob Norman

(0) Comments | Posted June 26, 2014 | 12:14 AM

From being a niche advertising sector not too long ago, mobile advertising has fast become the dominant digital advertising platform, says Rob Norman, Chief Digital Officer of GroupM Worldwide in this interview with Beet.TV   The rapid  transformation has been propelled by Facebook and Twitter, he explains.


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(VIDEO) Forrester's Nail on Aereo Decision: Existing Business Models have been Reinforced

(0) Comments | Posted June 26, 2014 | 12:11 AM

Forrester principal analyst Jim Nail is "disappointed" by today's U.S. Supreme Court ruling in the Aereo case.  He says it is unfortunate and it reinforces the existing business models of cable and satellite operators in the United States.   Not withstanding, the control of the media giants, content...

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