TubeMogul's David Burch says that an analysis of video discovery has found that blog are the biggest referrer of video views.
According to the study by TubeMogul, 45% of video views come from specific searches
for a video. Of the the 55% remaining, 81% are found through blogs.
If you didn't know you wanted to see it, you probably found it through a blog, David tells us.
TubeMogul allows video producers to syndicate content to as many as 24
different video sharing sites with one one upload to the TubeMogul site. The company provides various analytics. TubeMogul recently signed the White House as a customer.
Dailymotion is Good Outlet for Europe
Though U.S. clients usually upload to YouTube, Yahoo, MySpace, and DailyMotion. In Europe, the top player is Dailymotion: "It's bigger there in a lot of areas than YouTube is, so it's a great way to reach Europe."
I caught up with David at the Personal Technology Forum where he was a panelist.
This was originally posted on Beet.TV.