THE BLOG
06/21/2013 10:52 am ET Updated Aug 21, 2013

"Angry Birds" is One of the Biggest Video Channels "On Planet"

CANNES - One of the world's most popular games could also become one of its most pervasive video brands, after Rovio added its Angry Birds Toons cartoon channel to its mobile apps.

"Overnight, we updated 1.7 billion games back in March. We're doing over 100 million views a month," Rovio chief marketing officer Peter Vesterbacka told Beet.TV in this video interview during the Cannes Lions advertiser conflab. "It's one of the biggest, if not the biggest, video distribution networks on the planet now."

Initially, the video addition was to carry Rovio's own weekly Angry Birds animated series. But the Finnish firm added a promo channel for Disney's 'Monsters University' movie, and now Vesterbacka is promising this digital audience scale to advertisers in Cannes.

"Brands want to be on the first screen," he said. "The first screen is mobile and tablet, it's not TV anymore."