Apple Inexorably Pulling Video Publishers to HTML5 -- Whether They Like it Or Not (video)

LONDON--While Adobe Flash is the most pervasive plug-in for video on the web, it is not supported by Apple's iPhone, iPad, and related devices. 

Publishers wanting to get videos on these devices are scrambling for for various solutions including the nascent HTML5, an emerging technology to publish video on the web without using a plug-in.

At yesterday's Beet.TV Online Video Roundtable, Adobe's Steve Allison declared that while HTML5 is promising and Adobe is supporting its development, it is not ready for use.  

He said that Adobe will release its own technology to allow publishers to make Flash videos work on the Apple platform. Adobe's Packager for iPhone will be released this year he said.

Jeff Whatcott, Senior VP at Brightcove said that while HTML5 is indeed in its early stage, and lacks many of the essential elements of Flash, such as ad insertion and analytics, the company is creating solutions for customers.

Questioning the panelists during this segment is my co-moderator Robert Andrew, editor of paidContentUK.

Our conference was held at the Guardian offices.  Much more to come.

This video was originally published on Beet.TV.

Disclaimer:   Brightcove sponsored our London event.

 

Follow Andy Plesser on Twitter: www.twitter.com/Beet_TV

Comments

[tompoe]

06:00 AM on 03/10/2010

Quite extraordinary discussion. It appears that HTML5 is addressing how to make it as easy to insert video onto a web site, as we now can insert links for web site addresses and email addresses. Truly, video for the poor man is upon us. Create a video, upload to the world's most prestigious repository known as, The Great Library of Alexandria (www.archive.org is mirrored there), and display it on any web site from now until forever, as easily as we now display our email address. Nice, eh? Are you homeless? You won't miss a beat on the Internet.