05/03/2010 05:12 am ET | Updated Jun 10, 2013

Arianna Huffington's "4E's" at the 4A's: Engagement, Energy, Empathy and Enthusiasm (video)

SAN FRANCISCO -- In a speech the annual 4A's conference, Arianna Huffington sought to inspire the audience of advertising and media executives with her high energy approach to publishing.  

After the her speech, she spoke with our very own Daisy Whitney, explaining her 4E's, the essential elements in media and marketing: engagement, energy, empathy and enthusiasm.

Daisy asked her about online video.  Arianna embraces a syndicated approach to monetization, saying that content must follow the consumer, not the other way around.

This video was originally published on Beet.TV.

Disclaimer:  Beet.TV publishes regularly on the Huffington Post, but there is no financial arrangement.