Viewers of Blip.tv content complete the viewing of pre-roll video ads at a rate of 33 percent higher compared to industry norms, says Mike Hudack, CEO and co-founder, in this interview with Beet.TV.
He attributes the high completion rates to the involvement of viewers with the content. Seeking greater completion rates, Blip.tv is selectively serving pre-rolls to first time viewers of shows, he explains.
Hudack was a participant at the Beet.TV Video Leadership webcast on August 23.
You can also find this post up at Beet.TV.