The imminent introduction of the iPad, which does not use Adobe's Flash to play video, has accelerated the the creation of HTLM5 solutions by video services companies and sharing sites, including Ooyala, YouTube, Vimeo, and now Brightcove.
HTML5 does not require a special player. It is an emerging system to embed video into a web page, akin to images that don't need a plug-in.
Meanwhile, Kaltura, one of the big online video platform companies, is built completely around HTML5 and has several thousands of customers.
While HTML5 video, in various formats, has been in use for some time, Brightcove says today that it has solved several of the technology's biggest drawbacks: It can insert and manage in-stream advertising and it can keep track of use through analytics.
Today, Brightcove announced that The New York Times and Time Inc. would be among the first customers to integrate HTML5.
Yes, It Would Seem, HTML5 is Ready for Prime Time
Earlier this month in London, at the Beet.TV Online Video Roundtable, the discussion of HTML5 was explored. Adobe's Steve Allison said that while HTML5 is a promising technology and its development is being supported by Adobe, it was not commercially ready.
Following Steve's comment was Brightcove's Jeff Whatcott, who explained the drawbacks to HTML5. It seems that Brightcove and others have really fast tracked this.
Moderating the panel is Robert Andrew, editor of paidContentUK.
This video was originally published on Beet.TV.
Disclaimer: The London roundtable was sponsored by Brightcove.