01/10/2011 10:15 am ET | Updated Jun 05, 2013

CES 2011: Yahoo! Connected TV to Provide "Broadcast Interactivity" (VIDEO)

LAS VEGAS -- Yahoo! Connected TV, a software program installed in a number of Internet-ready television sets, will soon allow producers and advertisers to enhance the viewing experience with a variety of interactive features, the company announced at CES.

At CES, we spoke with Ronald Jacoby, VP of the Connected TV Group at Yahoo! for this overview on the product and the functionality.

Here's the take on the news by Rafe Needleman at CNET. Rafe also reports on a news of a stand-alone box which can be purchased to bring Yahoo to TV's which are not programmed with the company's software.

You can also find this post and more CES 2011 coverage up at Beet.TV.