02/17/2014 11:25 am ET Updated Apr 19, 2014

Google Integrates with comScore's Cross-Platform Measurement Tool

PALM  SPRINGS, CA -  At the IAB annual leadership meeting, Google and announced its full integration with comScore to measure the impact of cross-platform ad campaigns.   Here is is the comScore press release.

For an overview on the agreement and its implications for the digital industry, we spoke with Serge Matta, president of comScore.

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