THE BLOG
12/12/2013 02:23 pm ET | Updated Feb 11, 2014

Google Media Platform Sales Head: We're Ready For Video Advertising Boom

Google reckons the US video advertising market could hit $10 billion in the next couple of years - and says it has a full suite of services ready to help marketers capitalize on the opportunity.

Media platforms sales head Jay VanDerzee tells Beet.TV Google has been playing in programmatic and real-time bidding for several years now.

"Over the last two years, we've focused energy on online video," he says. "We've seen the market go from only a couple of hundred million dollars to probably around $4 billion in the US market, the growth getting to somewhere between and $8 billion and $10 billion over the next couple of years."

eMarketer yesterday forecast Google's YouTube could make $5.6 billion from ads worldwide this year.

Asked what differentiates Google from other players in this space, VanDerzee says: "We do have a fully integrated buy-side solution - everything fom the core ad-serving infrastructure to the creative suite, the data and analytics, the exchange, the bidding system - that presents the op to have one single cookie space on behalf of an advertiser, a true integrated stack."

This segment was recorded at the Beet.TV leadership summit on television and programmatic advertising hosted by Xaxis and sponsored by Videology.

You can find this post on Beet.TV.