LAS VEGAS -- Founded by three ex-Googlers, Howcast is the New York-based video production and distributor of "how to" videos on a wide range of subjects.
Lately it has been creating campaigns for big marketers, seeking branded web video.
GE has a giant "takeover" ad on the directory page of Howcast's YouTube channel, something we haven't seen on giant video sharing site. (See the screen shot below.)
The videos promote GE's health care business. The company produced 45 videos for the campaign; we like this one: How to Build Your Own MRI Machine.
At NAB last week, Beet.TV Senior Producer Daisy Whitney caught up with one of the three co-founders, Sanjay Raman, who spoke about the program the company did for GE.
This video was originally published on Beet.TV.
FULL PAGE TAKEOVER OF HOWCAST YOUTUBE DIRECTORY PAGE (below)
Follow Andy Plesser on Twitter: www.twitter.com/Beet_TV