On Monday, veteran media executive Greg Coleman will get to work at the Huffington Post as President and Chief Revenue Officer. His joining is part of an expansion the site's business operation, Eric Hippeau, CEO, told me earlier this week.
In this interview, he said that the plan is to put in place a business structure which will match revenue with the site's enormous traffic, which he says is up to 24 million unique monthly visitors.
While traffic is surging at the HuffPo, Hippeau told an audience at the OMMA conference earlier this week that rates for CPM-based advertising are nearing "zero."
He said the company is expanding its sale and research staffs.
Mobile is an increasingly important platform and this week the company is launching a service for the Adroid phones, said in this interview.
Andy Plesser, Executive Producer
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My own take is that this website has squandered a huge lead of 12 months or more in establishing a first class aggregation of original political commentary. Instead, its commentary is often pretty thin and unoriginal. Too many first drafts get past the editors.
There are millions of us who still regard the writing of the New Yorker magazine and the op-ed pieces of the New York Times as first class journalism that will always have a following. We just don't see enough of it on the internet.
Might be a unique opportunity for the best of the best in reporting to go independent. We can only hope.........................
Either no more free and breezy Huffpo, or tons of pop-ups?