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'Incredible Appetite for Financial Journalism' Will Drive Expansion of New York Times Dealbook in 2011

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Despite many well-established sources for financial journalism, the New York Times will expand its newly revamped Dealbook property with more data features, video and reporter hires, says Jeffrey Cain, managing editor, in this interview with Beet.TV.

Cain likens Dealbook to Politico, a publication geared to the business of finance, which is finding traction outside of it core audience, as Politico has connected with a following beyond the Beltway.

Responding to some who wonder if Dealbook may be a bit to "clubby" with it subjects, Cain rejects the premise and says it is New York Times "journalism for the financial community."

You can find this post up on Beet.TV.