THE BLOG
02/17/2014 11:22 am ET | Updated Apr 19, 2014

John Battelle on His New Venture: Programmatic for Publishers Big and Small

PALM SPRINGS, CA -  John Battelle, who sold Federated Media last month,  has kept the programmatic unit of the company which is called Sovryn.  In this interview with Beet.TV, he talks about the opportunities around programmatic for publishers.  He also reflects on content marketing and the elements of success around "native advertising."

We spoke with him yesterday at the IAB annual leadership meeting.

You can find this post on Beet.TV.