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Livestreaming Music on YouTube, the Value Equation for Brands

Posted: 06/01/2011 8:12 pm


While livestreaming events on YouTube is a relatively recent development, the platform is providing value to brands by delivering "access" to viewers. 

The live programming and its on-demand component provide both views and "deep engagement," says Dana Vetter, Music Manager at YouTube.

You can also find this post up at Beet.TV.

 

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