Livestreaming Music on YouTube, the Value Equation for Brands

06/01/2011 08:12 pm ET | Updated Jun 04, 2013

While livestreaming events on YouTube is a relatively recent development, the platform is providing value to brands by delivering "access" to viewers. 

The live programming and its on-demand component provide both views and "deep engagement," says Dana Vetter, Music Manager at YouTube.

You can also find this post up at Beet.TV.