THE BLOG

New York Times: Video Ads for Online News Is Hot: WSJ Getting $50+ for Pre-rolls

06/10/2013 05:33 pm ET

While search and display are far bigger categories than online video advertising, the digital advertising sector that is hot right now is online video advertising around premium news content.


The Wall Street Journal's sale of pre-roll advertising for its new show the News Hub is sold out at a rate of $50 per 1000 views, an extremely high number, Brian Stelter reports in The New York Times.

Brian quotes Brian Quinn, who heads up digital sales for the Wall Street Journal Digital Network.  Last month at the Beet.TV Online Video Roundtable at MSNBC.com, I spoke with Quinn about the News Hub, the paper's new live program.