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New York Times Wins 50K New Twitter Followers via Collaborative Olympics Project

Posted: 08/24/2012 7:43 am

The New York Times surfaced the tweets of its staffers in London during the Olympics onto page which acted as a real-time news environment for many of the competitions.  For this live news page, the journalists didn't use their Twitter handles but tweeted as @LondonLive.

In this inteview, Alexis Mainland, Editor for Social Media, talks about the Twitter project.  She says that @LondonLive attracted 50,000 followers.

In our first interview with Mainland, she speaks about the emergence of Google Hangouts as live video news platform.

According to a report published in The Times, Twitter claims 150 million Olympics tweets.



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