THE BLOG
01/05/2013 07:23 am ET Updated May 30, 2013

Starcom's Amanda Richman on CES and a "Big Year for Digital Video"

Digital video is poised for a "big year" says Amanda Richman, President of Activation and Investment at the giant global media agency Starcom, in this interview with Beet.TV

She says that Internet-connected TV's will be widely used  as will "second screen" tablets and other devices. 

As technology evolves so will the role of media agencies who will be taking the lead in creating new advertising platforms in emerging media, not "retrofitting" what consumer electronics companies are bringing to market.

In the interview, she give a preview of next week's CES and some of the emerging themes which she says will include an emphasis on cloud delivered media via multiple devices.

You can find this post on Beet.TV