THE BLOG
05/07/2013 12:30 pm ET Updated Jul 07, 2013

"The DNA of AOL is to Put a Video on Every Story," Ran Harnevo

AOL is registering rapid growth in video views, now ranked second to YouTube in monthly views according to comScore, thanks in large part to the editorial "DNA" of putting videos in nearly all stories, says Ran Harnevo, SVP for Video at AOL, in this interview with Beet.TV recorded at the Digitas NewFront event.

He says that video views of AOL videos on its properties have increased tenfold in eighteen months. He explains how Huffington Post editors pull videos into each story directly through the publisher's CMS.

In this wide-ranging interview, Harnevo speaks about the strategy at AOL around its new slate of shows, alliances with Nielsen, Mediaocean and FreeWheel and the opportunities for publishers to monetize Web video.

Disclaimer: AOL On sponsored Beet.TV's coverage of the Digitas NewFronts event.