The historically private daily deliberations of New York Times editors in their Page One meeting, which sets the day's coverage and has a big impact on the global news cycle, are now being shared in a daily video program called TimesCast.
Snippets of the meeting, along with one-on-one interviews with editors and reporters about news of the day, are edited into six-minute packages and posted to the top of home page of the paper for 60 minutes at 1:00 p.m. ET Monday - Friday.
While one media pundit pans the show as being "deeply boring," we don't agree. We think it is a fascinating look into the process of shaping the paper's coverage.
It may not be a snappy network TV package, but what a treat for news junkies to hover about the Times newsroom, getting a sense of the news editing process.
Yesterday, we met with Ann Derry, editorial director for video and television at The New York Times. She talks about the show's evolution and purpose.
FedEx is the advertising sponsor for the launch of TimesCast. The advertising unit features a stationary banner that runs above the video player on the homepage, branding at the top of the player, and a 15-second mid-roll ad unit within the video.
This video was originally published on Beet.TV.