While the fundamental the technology of video publishing is well established, the "second phase" is about making content contextually relevant, across devices and in real-time. The key is the use of metadata, says Tom Wilde CEO of RAMP, the Boston-based company that provides data services to big publishers and TV networks including NBC Universal, Fox and the Meredith Corporation.
We spoke with Wilde recently at the Beet.TV executive retreat.
Today, Beet.TV and RAMP are presenting a three-hour leadership summit on the topic of "big data" and how it drives greater content consumption and relevant advertising. The event is being hosted by Vivian Schiller, Chief Digital Officer of NBC News at NBC. The sessions are being recoreded for future publication. A list o the speakers and moderators are here:
Vivian Schiller, Chief Digital Officer, NBC News
Tom Wilde, CEO RAMP
Joanna O'Connell, Principal Analyst, Forrester Research
Andrew Feigenson, SVP Ad Platforms and Networks, The Nielsen Company
Eugene Becker, Vice President, Analytics for Xaxis/WPP
J.R. McCabe, SVP for Video, Time Inc.
Jeff Misenti, Chief Digital Officer, Fox News Digital
Peter Naylor, EVP, NBC News Digital
Adam Shlachter, SVP, Digital Video Media Lead, Digitas
Jeff Whatcott, Chief Marketing Officer, Brightcove
Michael Zimbalist, VP for R&D and Operations, The New York Times Company
Moderators: Ashley Swartz, Andy Plesser and Joanna O'Connell