(VIDEO) Adobe Ups Speed for Primetime; Boosts OTT

05/15/2015 04:58 pm ET | Updated May 15, 2016

LAS VEGAS -- As the over-the-top business grows quickly, Adobe has added additional delivery tools to improve speed and reliability, says Jeremy Helfand, VP of Video Solutions at Adobe, in an interview with Beet.TV.

That includes higher speed video starts, which means videos are launching four times faster. "We want to make sure consumers can engage with content and that Primetime is delivering the most efficient delivery playback," he tells us. In addition, Adobe can now authenticate two million users per minute. "If users want to tune into a sporting event of a premiere of episodic content, we can deliver that very effectively and reliably," Helfand says. "Over the top services are growing in popularity and services like HBO are pushing the innovation and experience for viewers," he says. The benefit of those positive experiences in streaming is that it lifts the industry. Media companies like Sony and MLB are also moving the industry forward in over-the-top, he adds.

Over-the-top also got a boost from CBS' expansion of its streaming service.

We interviewed Helfand at the NAB Show. Beet.TV's coverage of the show was sponsored by Akamai.  Please find more coverage from Las Vegas here.

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