(VIDEO) AOL's NewFront: A Marriage of Media and Technology, Sales Chief Jim Norton

05/08/2015 05:37 pm ET | Updated May 08, 2016

For AOL, the NewFront was more than a slate of new original video shows, it was an integrated offering of both media and technology with its programmatic platform, explains Jim Norton, Global Head, Media Sales at AOL in this inteview at the AOL NewFront.

Norton says that while automation is bringing efficiencies to the marketplace, quality content is essential.

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