LONDON - Demand from advertisers to run pre-roll ads on BBC News online video far outpaces editorial inventory by a four-to-one ratio, says Andrew Roy, Head of News, BBC World News, in this segment from our recent video journalism event at the headquarters of the Financial Times.
This demand for video content has lead to the news organization to "actively putting in more resources" into its video news operations in London and Washington, he says. This effort is "changing the dynamic" around the BBC's business and editorial operations.
Roy also speaks about the multi-platform approach to news gathering and the changing role of the BBC hosts, aka presenters, in the Internet age.
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