VOX Media, the fast-growing sports and tech blog network, is making a substantial investment around original video production and distribution, says CEO Jim Bankoff in this interview with Beet.TV
One the most popular sports sites, with microsites for nearly every professional sports team in the U.S., VOX's SB Nation has added video in a big way with a newly constructed studio in Manhattan, on-air talent and a featured channel partnership with YouTube.
The company is also creating original video programming around its The Verge site, he notes.
Bankoff was a speaker at the paidContent conference in Manhattan last week where we caught up with him.
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