08/12/2010 02:36 pm ET | Updated Jun 06, 2013

Video: BrightRoll's Tod Scarodoti on a New Video Ad Exchange, the Power of Retargeted Video Ads

Brightroll, the big San Francisco-based video ad network, has launched an online ad exchange for video. 

We caught up with founder and CEO Tod Scardoti for an overview on the industry need for a video ad exchange and what his company expects to accomplish. 

We also spoke about re targeted video ads, which he says is extremely efficient.  Earlier this month, Brightroll announced an alliance with Magnetic for video search retargeting.

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