The world's biggest digital newspaper site wants to fast-forward its video ambitions - not just for editorial, but for advertising.
"We're an absolute giant," says Mail Online sales VP Matt Kaplan. "We drive more video consumption than any other player in our space - upwards of 50m streams per month - and yet it's less than 2% of our total page view consumption.
"All of those pages represent an opportunity to drive a video solution - through high-impact display or a native solution."
Those are the video ad formats Kaplan is focused on using over standard pre-roll, claiming higher engagement.
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