THE BLOG
04/29/2014 04:36 pm ET Updated Jun 29, 2014

(VIDEO) Microsoft Touts Computing Power of Xbox as Media Appliance

Microsoft unveiled a slate of new programs for its Xbox gaming console at its NewFront event yesterday and several of shows provide user interactivity.   At the event, we spoke with Scott Ferris, GM of Video Advertising at Microsoft about the new slate, its anticipated appeal for a gaming-oriented audience and the opportunities for advertisers.

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