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(VIDEO) Microsoft Unveils New Video Player, Encoding Solutions

04/20/2015 06:31 pm ET | Updated Jun 20, 2015

LAS VEGAS -- Microsoft has used the NAB Show to announce it is expanding its video services suite, including a new video player that speaks fluent HTML5 as well as other standards.

Azure Media Services is getting a new video player and transcoding that will take place in the cloud.

"(Azure Media Player) does automatic device detection and chooses the right player framework and streaming fallback... to Flash or Silverlight... to ensure that the content is reached across all the devices consumers carry," Azure Media Services director Sudheer Sirivara tells Beet.TV in this video interview.

"(Live Encoding Preview) enables a citizen journalist, for example, to broadcast a single camera feed from a phone in to the cloud... we do the transcoding in the cloud... and deliver using Azure Media Player."

Azure Media Services is the brand Microsoft uses for its services covering live online broadcast, on-demand distribution, enterprise video and digital marketing video.

We interviewed Sirivara at the NAB Show. Beet.TV's coverage of the show was sponsored by Akamai.  Please find more coverage from Las Vegas here.

You can find this post on Beet.TV.