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(video) MIT's Jason Pontin: Media "Platform Agnosticism" is Dead, Long Live "Platform Committed"

Posted: 03/28/2012 9:06 pm


VIEQUES, PR -- For media companies to succeed, they need to operate on the platforms they know best, not distribute content on places which are not their core businesses.


Instead of being "platform agnostic," they need to be "platform committed," says Jason Pontin, Editor-in-Chief of MIT's Technology Review, in summarizing one of the major themes explored at the Beet.TV Executive Retreat earlier this month.


The "death" of so-called platform agnosticism was put forth in the event's keynote address by Vivian Schiller, Chief Technology Officer of NBC News.


In this round-up, Pontin points to another major theme of the retreat, the progress around video search and discovery.


The Uniquess of the #BeetRetreat


In his column in today's MediaPost, Taboola CEO Adam Singolda writes about our extraordinary event in Vieques.  See our slide show of photos from the event below.


Andy Plesser


Editor's Note:  Many thanks to Jason for his help as a moderator and for his contributions as a participant.  AP


 








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