Video: MSNBC.com to Monetize its Videos Throughout the Web

REDMOND, WA -- MSNBC.com,  the first major video news organization to provide sharable videos, has found booming usage of its videos off its site, notably on the Huffington Post.

We interviewed Charles Tillinghast, president and publisher of MSNBC.com at the company's Redmond headquarters.

Seeking to monetize this "off-the-site" consumption of video, the company will soon insert advertising into its embeddable player.  Managing the ads in the embeddable player is YuMe, a Redwood City-based video ad network.

Charlie tells Beet.TV that his company is making its embeddable player more user friendly by making resizing easier.

Beet.TV videos are widely viewed on the Huffington Post on an embeddable player from Blip.tv.  This player also carries in-stream advertising.  For publishers large and small, an effective syndication strategy with embeddable players is essential.

This is the first of three interviews with Charlie and Beet.TV

This video was originally published on Beet.TV.

Follow Andy Plesser on Twitter: www.twitter.com/Beet_TV

Comments

[Nitehawk]

11:26 AM on 08/13/2009

Fair enough. Run the ads and don't charge for content.

[mediamarv]

11:21 AM on 08/13/2009

Every time an ad is forced upon me, I notify the sponsor that I will never use their product or service because they have destroyed the "on-line experience" and I never open that video player again.
So, looks like I won't be watching any MSNBC videos here.