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(Video) NBC Debuts "Multi-Platform News Organization" at London 2012 Olympics

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The recent news that MSNBC.com has become NBCNews.com is much more than a name change, it means that all the digital resources of NBC News, its cable networks and owned televison are unified online as a new, "multi-platform news organization," explains Vivian Schiller, Chief Digital Officer of NBC News in this interview with Beet.TV

That new capability will be on display as NBC News covers the the London 2012 Olympics.  Coverage will be surfaced on NBC sites, social sites and via Storify, Schiller says.

Also in this interview, Schiller predicts the emergence of multi-screen consumpution of news.

We interviewed her Wednesday at the headquarters of NBC News in New York.

You can find this video on Beet.TV