iOS app Android app More

Featuring fresh takes and real-time analysis from HuffPost's signature lineup of contributors
GET UPDATES FROM Andy Plesser
 

(Video) NBC News 'theGrio' Builds Audience with Original Video

Posted: 05/29/2012 9:46 am


theGrio, the NBC News unit which targets African Americans, has built a growing audience and revenue model with original video, says co-founder Barion Grant in this interview with Beet TV.


Grant spoke at a recent online video news forum at the Columbia Journalism School hosted by duPont-Columbia Awards and the Online News Association

He says social media has enabled the site to have a "top down bottom up approach" to building a more organic audience.

NBC News-owned site, targeting African Americans, has over 400,000 Facebook fans.

More the growing impact of theGrio in this story on paidContent.

You can find this post on Beet.TV

 

Follow Andy Plesser on Twitter: www.twitter.com/Beet_TV

FOLLOW BLACK VOICES