theGrio, the NBC News unit which targets African Americans, has built a growing audience and revenue model with original video, says co-founder Barion Grant in this interview with Beet TV.
He says social media has enabled the site to have a "top down bottom up approach" to building a more organic audience.
NBC News-owned site, targeting African Americans, has over 400,000 Facebook fans.
More the growing impact of theGrio in this story on paidContent.
You can find this post on Beet.TV