Today there is a huge New York Times, four-photo, above-the-fold feature on Gary Vaynerchuk, host of the popular and influential wine video blog Wine Library TV. The paper reports that Gary has a million dollar, 10-book contract with HarperStudio.
It is fascinating to see that Gary has parlayed his video blog and relentless social networking into a successful personality-driven business, which is not dependent on advertising.
Gary was in our office last year for a little champagne tasting -- he barely escaped an exploding cork -- very entertaining video!
This video was originally published on Beet.TV.
Follow Andy Plesser on Twitter: www.twitter.com/Beet_TV
Sasha Cagen: Twitter's Aspiring Micro-Celebrities
The rules of fame are being rewritten. Andy Warhol would be pleased. Forget fifteen minutes, now you can create a cult of yourself on Twitter and be in constant conversation with every fan.