They are two of the largest video ad tech outfits. Now TubeMogul and Ooyala's Videoplaza unit are integrating to create a marketplace for the programmatic trading of video ads between premium brands and publishers.
The pair say TubeMogul's platform will connect with Videoplaza's Konnect suite to allow access to Videoplaza's inventory on a programmatic basis.
"You'll start to see more automation in the workflow... we're getting beyond the fax machines."
Ooyala acquired Videoplaza last October.
He was interviewed by Beet.TV at the IAB Annual Leadership Meeting.
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