While it is important for journalists to have a "human voice" in their tweets, the real reason reporters are followed on Twitter is for their expertise and their added perspective of the their beat, says Liz Heron, Director of Social Media at The Wall Street Journal, in this interview with Beet.TV
Also in this interview, Heron gives an overview the first "social Olympics" and how the Journal surfaced the tweets of a number of athletes.
You can find this post on Beet.TV
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