THE BLOG

Weather Channel Changes Name, Drops "Channel," Expands B2B Business with Big Data Offering

10/22/2012 09:32 am ET | Updated May 30, 2013

CHICAGO - The Weather Channel has dropped the word "Channel" from its name as part of a re-branding of the company beyond it's core cable and satellite offering, the New York Times reports.

One of the big growth areas for the company is selling of data about weather to insurers and other corporate customers, says Curt Hecht, Chief Revenue Officer of the Weather Channel Companies, in this interview with Beet.TV

We spoke with him last month in Chicago where he was a participant in the Beet.TV Leadership Summit on Online Video Advertising hosted by Starcom MediaVest and sponsored by Adobe.

You can find this post here on Beet.TV