AUSTIN - The conversation at SXSW Interactive has not been focused this year on digital innovation as much as physical topics such as space travel, 3-D printers and yes, cats, according to a comprehensive analysis of social media, Foursquare visualization and registrant information from SXSW, by Digitas, the global digital agency unit of Paris-based Publicis Groupe.
Missing this year was a new App or digital innovation, observes Itai Asseo, VP & Creative Architect, in this interview in what he characterizes as "App fatigue."
Grump Cat, a real cat at the show, garnered a considerable amount of attention on social media.
Explaining the methodology is Beth McCabe VP/Group Director, Social Marketing & Technology.
The two executives will present the agency's findings in a presentation at the conference on Tuesday.
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