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Yahoo Video Chief Erin McPherson Touts "Mobile First" Strategy

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With the September launch of its video app called  Screen, and the direction of CEO Marissa Mayer, Yahoo has a "proactive, mobile first approach" to video distribution,  says  Erin McPherson, head of video at Yahoo, in this interview with Beet.TV

A big focus at Yahoo is comedy with many thousands of hours now available from the Saturday Night Live Archives, and Comedy Central's Colbert Report and the Daily Show she says.   In the interview, she also talks about partnerships with broadcasters including ABC News, NBC Sports and CBS Entertainment.

You can find this post on Beet.TV.