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Andy Sernovitz
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Andy Sernovitz teaches word of mouth marketing. He is author of "Word of Mouth Marketing: How Smart Companies Get People Talking and teaches at Northwestern's Medill School.

Blog Entries by Andy Sernovitz

URGENT! GRASSROOTS ACTION ALERT! PLEASE CONTACT YOUR MEMBERS OF CONGRESS TODAY

Posted November 10, 2009 | 11/10/09 11:27 PM ET

Dear Insurance Company:

I just received an "urgent" email from you, with a desperate plea to call my Congressman and oppose health care reform.

I've sent you $5,000 a month for 10 years. And you never so much as said hello.

Now you and your incompetent grass-roots team expect us...

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FTC to Social Media Marketers and Bloggers: Y'all Play Fair Now!

Posted October 6, 2009 | 10/06/09 09:51 AM ET

Marketers are dumping cash and gifts on bloggers. Bloggers have been hoovering up freebies. And everyone has complained about the idea of FTC regulation.

The truth: False advertising and fake endorsements have always been illegal. Just because it's social media doesn't mean you get a free pass.

Now that the...

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Punish the Troops: Ban Facebook in the Military

Posted August 4, 2009 | 08/04/09 10:11 AM ET

Your high school reunion.

Your best friend's new baby.

Your sister's birthday party.

You'll never see those pictures because you're in the military and the Department of Defense wants to turn off Facebook and Twitter for our troops according to a great story by Noah Shachtman in Wired.

...
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Social Media Safety Warning: NY State fines $300,000 for Fake Reviews. Learn to Protect Your Brand.

Posted July 15, 2009 | 07/15/09 12:47 PM ET

The crackdown on fake reviews and fake blog posts has begun:

The New York Attorney General has fined a company $300,000 for encouraging fake reviews.

It's a good thing. All ethical marketers know that we survive and thrive only through the trust and respect of our customers. Any...

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The Other Google Bombshell - Newspapers, Please Freak Out Now

Posted July 8, 2009 | 07/08/09 07:01 AM ET

Everyone is talking about Google's new operating system. A threat to Microsoft?

Journalists should note he way Google announced it -- in a blog post. A threat to newspapers?

From the Wall Street Journal's email alert (emphasis added):

News Alert from The Wall Street Journal


Google Inc. is...

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What "Appreciating Our Troops" Really Means

Posted June 25, 2009 | 06/25/09 10:36 PM ET

I consider myself a patriot, but I've never had any real contact with the armed services. I read about it in the paper while I sit on my sofa.

It only took a single day and night on an aircraft carrier to open my eyes.

The Navy invited 16...

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Newspapers Need a Business Plan

Posted May 12, 2009 | 05/12/09 10:29 AM ET

You'd laugh at anyone who came to you with a business plan that said:

We're going to write up the news in a 100-page document, print it up overnight, drive it to every single house in the city, then have someone else pick it up for recycling. We're also going...
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Why It's Wrong to Pay for Blog Coverage

Posted April 19, 2009 | 04/19/09 02:00 PM ET

It's a bad idea to pay for blog coverage.

You're going to humiliate yourself and your company. You're going to get in legal trouble. And it just doesn't work.

On The Media's Bob Garfield and I talked this morning about the most important issue in the world of blogging:...

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Where Are the Credit Unions?

Posted March 10, 2009 | 03/10/09 09:08 PM ET

Banks are in trouble. They screwed up bad. Customers are pissed off.

But credit unions are community-owned, non-profits that are happy, healthy, and provide all the same services.

This is one of those rare moments in history when entire markets are shifting. If credit unions were doing a decent job...

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