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Ann Shoket
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Ann Shoket was named editor-in-chief of Seventeen magazine in January 2007. Under her helm, the fashion and beauty icon publication for teen girls continues to represent an important rite of passage, helping more than 13 million readers grow up to be confident, self-assured young women. Shoket has grown the brand beyond the pages of the magazine so that teen girls can be a part of the Seventeen universe wherever they are: on our Web site, in print, on partner sites, social networking platforms and on Seventeen Fashion Finder, the recently launched iPhone application.

Shoket lead the magazine to become the number one teen magazine on the newsstand within her first year, the first time the magazine has held that position since Hearst purchased it in 2003. Additionally, after a successful relaunch of Seventeen.com in April of 2007, the Web site continues to be the number one teen magazine site and the top 10 of all teen sites.

For the past two years Shoket was named as the one of the most powerful magazine editors on the Forbes Most Powerful U.S. Fashion Magazine Editors annual list. She currently serves on the Media Advisory Board for The National Campaign to Prevent Teen and Unplanned Pregnancy. She also participates in the Benefit Committee for the Fresh Air Fund and as a teen advisor for Step Up Women’s Network.

Shoket made her mark on the iconic brand by implementing fun interactive editorial programs that inspire confidence among Seventeen readers and celebrate real girl experts in fashion, beauty and college. One of the most buzz-worthy programs is the “Seventeen Body Peace Project,” am ongoing initiative to help girls stop obsessing about what their body looks like, start appreciating it for what it can do, and, and ultimately make peace with their bodies. Seventeen also launched the ground-breaking integrated print and Web reality program “Freshman 15,” which gives millions of teens an inside scoop on the often overwhelming emotional and lifestyle changes taking place at college.

Prior to Seventeen, Shoket was executive editor of CosmoGIRL! magazine since October 2003, and originally joined as senior editor at its launch in 1999.

While there, Shoket oversaw CosmoGIRL!’s leadership program Project 2024 that aimed to put readers in the White House by the year 2024. In 2000, she was tapped as Web editorial director to re-define Cosmogirl.com. A year later, MIN Magazine named the Web site the year’s “Best Web Play.” Under her watch, traffic tripled and online subscription sales increased 30 percent.

Before CosmoGIRL!, Shoket was senior editor with the Parade family of publications, where she launched the style section for Parade’s teen news magazine, React. At the beginning of the dot-com boom, she created the independent Web magazine Tag, which gave voice to an online community of artists and writers. She began her career as a reporter with renowned journalist Steve Brill at The American Lawyer. She has a B.A., cum laude, from New York University and a certificate in Media Management from The New School.

Blog Entries by Ann Shoket

Are Trashy Proms Really Trendy?

(1) Comments | Posted March 31, 2010 | 9:03 AM

It's prom season again, and with it comes the classic struggle between moms and daughters over how sexy the girls' dresses can be.

After all, if you were 16, wouldn't you want to show a flash of leg or a peek of cleavage? For teen girls, prom night is the...

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Girls Heal Haiti -- and the World

(1) Comments | Posted February 3, 2010 | 1:14 PM

When the earth shook under Haiti three weeks ago, everyone rushed to help. Hollywood heavy hitters hosted a somber but powerful telethon. Music's biggest stars began mobilizing behind a "We Are the World" remake. Everybody texted to donate.

But with so much of the focus on giving money, it's only...

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Excuses, Excuses: The Real Problem With Michael Phelps

(237) Comments | Posted February 4, 2009 | 7:00 AM

You have to admit, the pictures of Michael Phelps smoking a bong are pretty funny at first glance. Here was a guy who's been on the cover of Sports Illustrated with EIGHT gold medals around his neck but his backwards cap and shaggy goatee make him seem like any...

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What Was Bristol's Plan A?

(91) Comments | Posted September 3, 2008 | 10:01 AM

It's hard to imagine that this is how Bristol Palin wanted her senior year of high school to turn out: She's five months pregnant, transferring to a new school away from all her friends, and the father of her baby has posted on his MySpace page that he's a "redneck"...

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