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Anna Kegler
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Anna Kegler creates innovative and disruptive marketing strategies for tech and social justice organizations. One of her favorite projects was a viral anti-street harassment ad campaign for Feminist Public Works/HollabackPHILLY. She analyzes and writes about framing and messaging strategies. Follow at @annakegler.

Entries by Anna Kegler

Autopsy of My Attempt to Explain Workplace Diversity

(6) Comments | Posted May 23, 2016 | 2:37 PM

Cause of death: crush injuries from rapidly lowering bar

Real talk around diversity can be hard to find in the workplace. I've had conversations about it here and there, but nothing that got too deep. The focus was usually hiring, and the theme usually struggle. Things like: "there are...

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Hillary Clinton, Melissa Harris-Perry and the Opposite of Imposter Syndrome

(343) Comments | Posted March 27, 2016 | 9:00 PM

To fit into male-dominated spaces, women are told to fix a lot of things: stop using "sorry" and "just" in emails, avoid vocal fry and upspeak, and "watch your tone" at all times.

But more than anything else, women are told that it's a lack of confidence...

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How to Counter The Politics of Disgust

(0) Comments | Posted January 28, 2016 | 3:58 PM

In Pixar's movie, Inside Out, the character Disgust looks like this:

2016-01-28-1453943740-4241424-Disgust_Inside_Out.jpg

In politics, disgust often looks more like this:

2016-01-28-1453943768-383533-Nazi_Childrens_Book.png

This second example references not the Holocaust, but a few years before it....

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The 21st Century Rape Whistle: How to Think Critically About Tech for Women's Safety

(1) Comments | Posted November 3, 2015 | 11:10 AM

Tech projects aimed at women's safety are hot right now: a new one pops up every couple of weeks. It's easy to get excited about them, because violence against women is a persistent problem, and tech holds the promise of a shiny, new, and groundbreaking solution.

But there's a...

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Street Harassment: Getting the Message

(0) Comments | Posted April 4, 2014 | 4:15 PM

On April 1st, HollabackPHILLY (a project of Feminist Public Works) launched a series of anti street harassment ads in the Philadelphia public transit system, including subway car interiors, bus shelters and subway station platforms throughout the city.

This is an expansion of the...

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At Last! A National PSA Campaign to End Domestic Violence & Sexual Assault

(2) Comments | Posted September 24, 2013 | 11:12 AM

2013-09-23-ScreenShot20130923at5.05.07PM.pngAfter writing almost a year ago about the need for a major public campaign around sexual violence prevention, I was overjoyed to hear that The Joyful Heart Foundation (headed by Mariska Hargitay of SVU fame) and No...

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HollabackPHILLY's Comic Book Project

(0) Comments | Posted April 28, 2013 | 2:33 PM

This post is written as part of the RaiseforWomen Challenge, a joint campaign between The Huffington Post, the Half the Sky Movement and the Skoll Foundation to raise funds and recognize NGOs that are empowering women.

The Half the Sky documentary is hard to watch. The challenges facing...

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Sexual Violence Prevention: It's Time to Go Big

(3) Comments | Posted December 12, 2012 | 5:30 PM

I hear a lot of stories. Once people find out I'm interested in sexual violence and don't buy into victim-blaming, stories of harassment, molestation and rape just tend to work their way into the conversation. I feel honored to be trusted enough to hear these stories, but I am also...

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